Evaluation of website:
The first and foremost step in the SEO process starts with OnPage SEO Analysis of the website. Site HTML Structure and content have to be Search Engine friendly to begin with the process. We look deep into the SWOT analysis of the website to understand the Strengths, Weakness, Opportunities, and Threats of the website’s current positioning to plan SEO Strategy.
An in-depth analysis of the website helps understand targeted customers, competitors, and business goals to create a perfect SEO strategy. SEO plan is a must to get excellent results that turn the website into a sales generating machine.
Creating SEO strategies and goals :
The crucial stage of the SEO Process is developing proper SEO Strategy and Goal Setting, which is dependent on the above process of evaluation of the website‘s current performance and onpage parameters. An ideal SEO Strategy is developed considering the nature of the business, market metrics, and overall business objectives.
Our experienced SEO Consultants will prepare industry analysis, current traffic flow, keyword optimization, competitor analysis, and work to create a perfect SEO and marketing strategy for your website. This strategy includes identifying the keywords and phrases that attract your audience. This strategy also includes different techniques, plans, identifying Keywords, Phrases that can help you rank higher in the search engine results.
Different SEO tools across the market help analyze, prepare the strategy, and review the SEO status. Most important of them are the tools provided by our giant Search Engine Google namely google webmaster tools (search console), google analytics and google tag manager, etc. We set up all essential SEO tools that help to optimize the campaign and execution of strategy successfully.
These tools facilitate understanding the performance flow of the website and market according to the search engine algorithm.
Implementing SEO Plan:
After setting up SEO tools, executing a planned optimization strategy is the Search Engine Optimization process’s key phrase. Implementation of SEO starts with On-page Optimization like:
– URL Structure
– Title Tag
– Meta Description
– Headings(H1, H2, and related tags)
– Body Content( Latent Semantic Indexing and Keywords Density.
– Image Alt Attributes
– Structures Data
Off-Page Search Engine Optimization provides our website’s direction from various sources making our website more authentic and more visible over search engines. Following are a few techniques that help in building Off-Page SEO:
– Local Search (Google my Business)
– Local Directories
– Social Media Optimization.
Aartisto has tremendous experience in building, executing, and analyzing a perfect SEO Plan.