DIGITAL MARKETING

Digital Marketing Agency in India

Digital Marketing is all about getting more brand exposure and business Great brands (and great brand relationships) are built from the inside out. We get to know you, your business and your customers. We consider short- and long-term business goals and prepare strategic recommendations that enhance your brand inside your organization and outward into your target market. Aartisto’s team of web designers and artists will ensure that your new look is polished and professional. Express the right message, look and feel that most appeals to your existing customers and prospective clients. Ensuring your brand’s unique design aesthetic is consistent across all ads, social media, blogs, and websites are our primary duty. In case if you need a few changes to update your core messages or company values? No problem! We are flexible and responsive. Exclusive of patents, technological innovation, or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements. Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture, and equity extension, through brand naming, identity development, brand management, and execution.  We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus on six primary areas:

Brand Architecture -

Brand Positioning -

Brand Extension -

Brand Strategy -

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- Brand Research

- Brand Naming

- Brand Identity

- Brand Design

Why Digital Marketing Services?

Digital Marketing Services now-a-days is very essential as without it a business is like a ship without the rudder as it goes around in the circle. First of all let discuss what the digital marketing is, Digital Marketing simply means marketing your product or services through the way of internet or digital forms like social media, online advertisement, online video making, etc. According to Kotler and Armstrong (2009), “Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera”. Digital Marketing now-a-days is shining like a sun as it presence is everywhere, whether a company is manufacturing oriented or it’s a service oriented digital marketing helps in gaining more and more advantage due to this pandemic situation. 

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How Does Digital Marketing Help Business to Grow?

  1. Digital marketing helps a business to grow world-wide, as with the advent of the internet, it has opened vivid opportunities in finding and making relationship with other businesses or customers world-wide level.
  2. It is cheaper comparison to the traditional advertisement. You just need to pay per click but in traditional marketing you need to pay for everything.
  3. You can easily measure the results by the help of digital marketing. It is more of analyzing then implementing. Without researching about the trends and the customer’s preference a digital marketing is not worth a single penny.
  4. Interaction between marketer and audience, as in digital marketing communication, the interaction between advertiser and user is possible as with the help of various social media platforms.
  5. Large Reach, Digital marketing communication helps you to gain more customer reach as it is done at the global level.
  6. Great opportunities are there if you really invest in the digital marketing services, today all the businesses are going towards digitally, if you want that your brand or business can surpass the competitors then you must need to opt for digital marketing.

Now consider what are the digital marketing services that you need to consider if you are thinking to promote your business in 2020.

  • Search Engine Optimization – Digital Marketing Services
  • Search Engine Marketing – Digital Marketing Services
  • Social Media Marketing – Digital Marketing Services
  • Web Designing – Website Development Services
  • Content Marketing – Digital Marketing Services
  • Email Marketing – Promotional Content
  • Video Creation – Youtube Videos, Short Occasional Videos
  • Graphic Designing – Banners, Logos, Presentations, Brochures etc.
  • Online Reputation Management
  • Google Maps -Local Business Optimization

Search Engine Optimization in India

It is an acronym for Search Engine Optimization. It simply means ranking your blog/website through organic way like ranking keywords by optimizing the content, title, Meta tags, Meta description, etc. SEO service is very beneficial for your business as it helps in increasing the brand reputation and helps you to gain more competitive advantage. This digital marketing service is a necessary as without it reaching the right audience is very difficult as no one can find your blog or your website without the right SEO.

Two types of SEO Methodologies

On Page Search Engine Optimization

In this you or the SEO Expert will follow the keyword, title and description part only. This one is done to for on page website optimization.

Off Page Search Engine Optimization

In this the SEO expert will focus on the off page like backlinks, keyword researching, guest posting, external linking and Social Signals etc.

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Search Engine Marketing in India

It is an acronym for Search Engine Marketing. It simply means ranking your blog or website with the help of paid advertisement. This digital marketing service would help you to get faster result and help to gain more competitive advantage for your business. This service also help in maintain online reputation management.

Social Media Marketing (SMM)

Social Media Marketing (SMM) means marketing your products or services on the social media networks like Facebook, Instagram, Twitter, LinkedIn, etc. It generally involves creating posts like images, videos, infographics, etc. Before we start this social media module, we need to clear a concept that is how to choose the right social media for your brand or for your client’s brand. There are many social media platforms namely, Instagram, Facebook, Twitter, Reddit, Medium.com, YouTube, etc.

  • If you want to write contents for professional work showcasing your rewards, etc. you need to register on LinkedIn.
  • If you want to capture the local public or the international one you must register on the Facebook.
  • If you want to reply privately to everyone of grab the attention of every customer you must register on Whatsapp/Emails.

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Web Designing Services

Web Designing is a site designing that includes orchestrating the data in the ideal spot, the situation of pictures and so on architect ought to be answerable for making the data effectively comprehend to each client.

  • Page load speed optimization
  • Versatile Ready
  • User Experience Optimization
  • User Engagement
  • Web Optimization
  • CMS Empowered Functionality

Content Marketing

Content is the heart of any website, and without it a website is like a body without soul. So here are a few tips regarding the content creation. Hope you find it relevant! Content marketing is the crucial part of the website. There are various type of content like video, images, Infographics, PPT submission, etc. It helps in Set your campaign goals, Make Genuine and valuable content, Stop Selling or affiliation in the beginning, Content Marketing Strategies: Social Media, Characterize Your Audience, etc. You can opt this service if you have a social media page, website or any other online property. You can easily get your work done and earn with the help of content.

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Email Marketing

Email Marketing refers to the term in which generally companies promote their products via sending emails or electronic messages to the clients. This digital marketing service would help you a plenty of opportunities to communicate promotional, educational, etc. messages to your customers or clients. And also, In 2019 approximately 3.9 billion users amounted by Statista, and it is estimated that in 2023 there will be 4.3 billion users. (Retrieved from Statista, 2020).
Helps in increasing your ROI (Return on Investment).
Helps you to communicate the message to only those leads that you think is appropriate to focus.
In your social media, there is a possibility that your account can be blocked or found null. But in email marketing, you can send the emails to your leads without any problem. (Not considering Spamming).

Video Creation

Video Creation and Video Marketing, Videos are now become the most viewed and liked content. According to Wyzowl statistics, 63 of businesses have started video making content to promote their businesses. In the recent times, it has mentioned that most people are generally watched only 5 seconds of the videos as the retention rate is becoming low day-by-day.

Why this service is suitable for your business?

  • You as a brand must consider the audience or customer as customers like the video content so you should be make your content in a video.
  • More ROI, Investing in video ads would give you more returns.
  • Build trust, videos perfectly targets onto the customer’s mind.
  • Engagement part of the videos is much higher than any other content. You have also seen on the Facebook, YouTube, etc. that videos content may viral very fast and easily. 

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Graphic Designing

Graphic designing means that expressing your views or thoughts through visually and visual designing marketing means that you are promoting your opinions or ideas through presenting a graphic. It is beneficial for your business as customers are badly expecting this much

  • It helps to Build a Brand Identity
  • Makes a Strong Impression
  • It makes a Strong Impression
  • Keeps up Consumer Trust

And more such benefits if you choose this service. Graphic Designing also help you in gaining more competitive advantage as a picture speaks 1000 words. There are various apps or software’s available in designing the graphics like Vector, Canva, Crello, etc. If you want professional work then adobe graphic designing is there. 

Online Reputation Management

Online Reputation Management (ORM) simply means promoting a good image of your brand digitally. It refers to a process of addressing and monitoring search engine result pages.

It is a very important part in digital branding as if you do not consider this your whole efforts in making your brand value will be tarnished. ORM helps in various way as in; it helps in gaining more customers, more leads just because of your brand image.

This service is also essential for your business as in it helps in:

  • Gaining more leads
  • Create validity among purchasers
  • It assists with nullifying negative exposure
  • Spending benevolent Technique
  • Higher online Visibility
  • Bolster straightforwardness and shopper commitment
  • It Improves Search engine rankings

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Opportunities in Digital Marketing

It helps in gaining more competitive advantage for your business and helps in keep audience more engaged. Now what you do after taking the service? You may earn a lot in the digital platforms there are various opportunities like. Everyone wants to earn money, in this epidemic situation; we all are at our home and wants to earn some money. So, this blog is for the millennial who are eager to earn some money, the business men who love to earn money and for the house wife who are also to earn something.

Here are the genuine ways you can earn money online:

1. Blogs:
Blogs are the most readable source among the internet. Many users are there just for reading the blogs. You can also start your own website, we recommend you to buy a domain and hosting but you can start with blog-spot for free. Write genuine content in which you have expertise. After gaining some traffic you can opt for the Google ad sense account and earn some good money.

2. YouTube:
Again, it is the most relevant and usable source for finding something. You can open up a Youtube channel for yourself and explain something what you like or your experience. You can easily get it monetized if your content is really good. You just need to get 1000 subscribers and 4000 hour watch time. Many famous YouTubers earn in crores like Carryminati, Nisha Madhulika, etc.

3. Digital Marketing:
It is one of the most genuine sources of earning money online. It includes many services such as SEO, SMM, ORM, Content creation, Web Designing, Digital Branding, etc.You can contact us at www.aartisto.com for more information or read more about the digital marketing and ways to learn it.

4. Freelancing:
It simply means working for many employers. You can sell something in which you are expert like creating videos, editing, copywriting, data entry, etc. There are many website for such things like Upwork, freelance, etc.

5. Affiliate Marketing:
Best way to earn money online without any hassle is called Affiliate Marketing. In this you just need to sign up with different website and learn more about its pricing. You can share your affiliate link with your friends and clients, and in return you will get some amount as commission.

Conclusion

Digital Marketing Services now-a-days is very essential as without it a business is like a ship without the rudder as it goes around in the circle.
Digital Marketing now-a-days is shining like a sun as it presence is everywhere, whether a company is manufacturing oriented or it’s a service oriented digital marketing helps in gaining more and more advantage due to this pandemic situation. Taking services would help you gain more and more competitive advantage of your business and help you to generate more sales. As you know that digital marketing services very necessary in this era.
So, do not think twice take a service according to your business need ‼

Offline Marketing

Online Marketing