In a context to say the least upset, it is prudent to engage in an exercise of applied strategy in order to anticipate a little the collective future and thus opt for an orientation which guarantees the creation of lasting values. This is why every Brand Strategist must be a strategist in order to select, launch and lead projects that guarantee continuous progress according to the chosen orientation.
How to become a good Brand Strategist in some simple steps
Do you know anyone in charge, who even today, have no idea of the conduct of a project, technological moreover? I know some. Unfortunately for the companies and units, they run. Let us see below few steps to better understand the role of the Brand Strategist in the project management dimension, which in fact corresponds to the active phase of the strategic process: deployment.
Deploying the strategy means managing key projects.
Seen from another angle, we can also write that the quest for performance improvement is also a sequence of successful projects. Controlling complex projects is an essential quality of performance management and therefore, of properly conducted strategic deployment.
Supervise “presentation in a logic of sustainable expansion
Improving performance is part of a comprehensive approach to sustainable development. Don’t take the matter lightly. Greenwashing and other cosmetic devices will no longer abuse partners, customers and the public. The image of the racing driver is not the most adequate to illustrate the theme developed under the verb To pilot Implementing insane means to make racing cars run as quickly as possible that will end the race at the starting point anyway is not a performance on the date of sustainable development. Keeping the analogy of the automobile, “Driving” will rather be viewed from the perspective of preserving scarce and exhaustible resources. Let’s remove the bonus offered to the fastest and learn to recognize those who go the furthest.
Prepare to live a life of projects.
Mastering the management of complex projects is a key part of the performance manager’s panoply. For three good decades already, very few business executives have seen their professional lives go smoothly, along a linear continuum. A typical professional life looks more and more like a chain of projects. The progress of each person on the social ladder is now linked to the ability to perform increasingly complex and risky tasks. Each project success, always rich in experience, strengthens the ability to bounce back. You might as well excel in the exercise of this office.
Business projects necessarily technological
For a long time now, technology has ceased to be a separate science, an annexe chapter reserved only for specialists who are more or less willing to integrate. On the contrary, for more than twenty years now, information and communication technologies, as they were called until recently, have profoundly revolutionized the uses and the way of creating wealth.
Technologies open the way to new processes that create values that were previously inconceivable. It is the role of any Brand Strategist to fully understand said technologies in order to ensure optimal integration in accordance with the expectations of the women and men of the organization, in other words, the creators of value. It is now a question of building a strategy integrating said technologies and launching the appropriate projects.
