The world of digital marketing is constantly changing and advancing. So staying current is a task that marketers must take on.Therefore, we have created a marketing glossary with 36 terms widely used in meetings, articles, strategies and marketing scenarios. Also know our Digital Marketing Dictionary to learn the main terms used in the routine of these professionals. digital marketing dictionary
1. A / B Testing
An A / B test is an optimization technique that consists of creating two different versions of a page,
an email or an advertisement, to verify which one achieves a higher level of interactions, opens or
conversions.
2. Algorithm
A series of processes that search engines carry out to find the best answer to a user & it’s question. For
this, the search engines index, catalog and show the pages with the results that are more adjusted to
what the user expects to find.
3. Web Analytics
Measurement and treatment of the data of a website to identify trends in the behavior of the users
who visit it, and thus, Digital branding company india create strategies to optimize the user experience and more effectively achieve
business objectives.
4. Anchor Text
An anchor text is a phrase that links to another page and that provides information about the site
that the user is going to visit.
5. Authority
Indicator of relevance of a web domain and of the reliability of your content that helps in the organic
positioning of your page in the SERP.
6. Backlink
Links that other pages have pointing to your website.
7. Blog
Website where updated information is shared on a certain topic. They can be personal or corporate.
Blogs are essential in a content marketing strategy.
8. Bounce Rate
The Bounce Rate is a metric that shows the percentage of visitors that enter your website and leave
immediately, without interacting with it. It allows you to identify the quality of your design, internal
links and functionality of your page in general.
9. Branding
Process of construction and creative management of a brand, highlighting the elements – tangible
and intangible – that differentiate it in order, in this way, to communicate a promise and provide a
unique experience to the public advertising company.
10. Buyer Journey
Stages that a user goes through from identifying a problem to deciding how to solve it. Fundamental
concept in inbound, companies must create content at each stage of the buying journey to convert a
lead into a buyer.
11. Buyer Persona
Semi-fictitious representation of the ideal client of your company based on real data. Being better
segmented than the target audience, buyer personas will help you create content tailored to their
needs and expectations.
12. CMS
Translated as Content Management System, a CMS is a program developed so that any user, expert
or beginner, can edit and manage the content of their website. The best known is WordPress.
13. Conversion
Planned action that a user takes within your page. The conversions are used to determine whether
users are interacting with your content and your journey touring buyer.
14. Cookies
Files created by a website and installed in a browser to collect information about its activity, in order
to show that specific user a content more adjusted to their interests.
15. Crawlers (Spiders)
Programs used by search engines to identify the content of web pages and index them. Crawlers see
everything in HTML code.
16. CTA
A Call To Action is a button, banner or anchor text, in imperative mode, that suggests the user to
take a certain action. It promises a relevant offer for the user.
17. Responsive Design
Web design practice that seeks that a page is displayed correctly and optimally on all devices and
screens, resizing its elements according to different devices.
18. Sales Funnel (or Funnel)
Funnel-shaped representation of the process that a person goes through to become a customer,
being that the number of people who are attracted is greater than what actually ends up buying.
19. Engagement
Translated as commitment, engagement refers to the level of solidity, involvement and durability in
the relationships that a company has with its customers.
20. User Experience (UX)
Positive or negative perception that a user feels when interacting with your website or application
on different devices. The UX involves aesthetics, usability, information architecture, information
flows and content.
21. Growth Hacking
Set of marketing techniques that seek to increase the results of a company, be it traffic,
subscriptions or sales, minimizing the use of resources.
