In recent months, many users have been affected by Facebook’s new rules for advertising. The platform has become stricter in terms of its regulations, bring you several pieces of information that you should consider to protect your advertising account.
There’s nothing scarier than making an ad creation mistake! Many businesses or advertisers violate Facebook rules (not because they want to, I think nobody wants to be in this situation) due to ignorance of advertising policies and ad writing.
The Facebook Business Manager is the best tool to manage your campaigns, analyze your page’s performance, and design an advertising strategy according to the analysis you do with the platform. Whether you are a business owner, agency, or freelancer, you always want to have everything under control to keep your account enabled.
Tips not to disable your advertising account on Facebook
Avoid getting your ad rejected repeatedly.
To prevent this from happening, NEVER make promises that seem false (in both copy and art). On the other hand, do not put the logo of Facebook, Google, Instagram, or symbols such as “play and pause” in the arts.
Put all the necessary information.
Add all the business information in the Business Manager so that Facebook sees that it is a serious business. Configure well all the permissions or roles of your page, establish account administrators and detail the payment methods.
Good performance of landing pages
Not only must you take care of the image, design, text, or segmentation of the ads, Facebook also evaluates that your landing page is fully functional. The website must match what you are promoting. If the error occurs repeatedly, your account could be disabled.
All ads must comply with advertising policies!
Users who usually have their advertising account deactivated are those who violate Facebook’s advertising policies. The platform has everything well detailed, but on some occasions, specific clauses can lead to confusion.
Post frequently and boost engagement
Facebook also evaluates the value of your brand or business in the market. Analyze that your publications have sufficient reach and visibility. So post frequently and protect your account with valuable content.
Check the payment methods.
Do not use credit cards that are associated with accounts that Facebook has previously deactivated. Always verify that it is valid and has an available balance. The billing information for the card must match the billing information you provided to Facebook.
Why could they disable your account?
If the advertising account is not up to date with payments or has pending settlements, it could be disabled.
- For posting content that violates community norms (racism, violence, harassment, hate speech, etc.)
- Promote illegal services or products.
- Violate copyright.
- Promote health services with false results.
- Promote auction or loan ads.
What to do when an advertising account is disabled?
Facebook indicates that there are several reasons you can disable advertising accounts in its policies, so you have three options to investigate the cause and recover it.
Perhaps you consider that you have complied with all the regulations established to publish. In this case, you can request a review of a restricted advertising account.
Facebook can notify you that your account reports unusual activity. In this case, you can appeal the review if you are the administrator and fill out a form requested by the platform.
Within the information for Troubleshooting disabled ad accounts, Facebook also indicates that verification can be requested through the ad manager.
