Online store momentum
What makes an e-commerce website a success? Turning your online store into one that thrives is more than just low-cost points, digital ads, and sleek website designs. You need to work on developing a loyal customer base that will support you now and on the road. Here are five strategies you can implement to increase your e-commerce website traffic and online store momentum.
These are the 5 tips to boost online store momentum
Remarketing With Pixel Tracking
Consumers rarely move continuously through a pre-defined buying journey. Before they click “Buy Now”, they explore products across multiple devices, sites, and content types and move fluidly. Pixel tracking is a tool that allows you to be with your opportunities through this dynamic process from desktop to mobile, from Facebook to Instagram.
It lets you match your campaigns with messages that match their behavior, with potential search history, cart remaining products, or offers that sell to previous customers. Because Pixel data is essential in ensuring that the same ad is not displayed twice at the same opportunity.
Capture Emails to Deliver Relevant Offers
Email addresses have a high value in boosting new sales, ensuring repeated purchases, and building lifelong customer loyalty. Do you use every method to ask for email addresses?
- Add pop-up windows to keyword-driven landing pages to make sure you’re attracting the right opportunities.
- Provide free information or additional product materials, including case studies, in exchange for the email address.
- Use customer emails from Purchase History to share new offers.
Forget the email bursts that go to every address in your database. Also Divide your email list by population, pixel history, or gender, and make sure your emails are compatible with targeted offers. However, Remind Bing subscribers about the products in their carts and provide exclusive information about new products to previous customers.
Facebook Custom Audiences
By upgrading existing email addresses in your database, you can achieve opportunities that you are not already involved with. Facebook’s Luca-like Audience is a tool to help you get interesting opportunities in your business because they are similar to your customer base.
The data used to create an audience can come from your pixel data, your email addresses, or the fans of your Facebook page. Facebook identifies new people who “look” to your audience so you can better target them. Why Facebook? With more than 2 billion monthly users, Facebook is the largest social advertising site with the lowest cost per click.
Give Shoppers a Reason to Buy From You
Research by the Harvard Business Review found that the only type of content most requested was a case study. Consumers want proof that your products will solve their problems. However, Create content that allows your satisfied customers to share compelling reasons to buy from your brand.
Customer relationships to cultivate this type of content are based on a true understanding of your customer’s pain points and how your products can help resolve them. You can also create content that shows you how to use your products and how to set them up.
The goal is to educate, not sell. By presenting this content as downloadable PDFs, you should take advantage of this opportunity for consumers to share an email address so you can track and manage it.
Optimize Your Amazon Store
When it comes to site optimization, Google comes first; If you sell an item, Amazon.com is in second place. Also, Use keywords in detailed captions, product cartridges, and image descriptions to make sure your products show up in search results. Positive reviews build credibility and increase product ratings, which also leads customers to your store.
Moreover, These five strategies will help you build the best momentum for your online store through traffic, lead generation, and transformation generating content and personalized campaigns.
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