WooCommerce
These days there is fierce competition between brands. If you want to increase the traffic of your WooCommerce site, you need to engage your audience and promote your product.
WooCommerce is a customizable eCommerce site for WordPress, and WooCommerce SEO will help you attract your target group. It integrates several techniques and strategies to improve your store rankings on search engine results pages (SERPs).
All businesses need SEO especially when you run a WooCommerce store. If you are just starting in the SEO game, read the basics of WooCommerce SEO.
Importance of WooCommerce SEO
Once you start your eCommerce journey, you will not have enough budget to invest thousands of dollars in advertising. If you have this status, WooCommerce SEO will help you achieve fame and traffic.
Is WooCommerce the Best Choice for SEO?
The WooCommerce plugin comes with some integrated SEO features to help your online store grow instantly. You will need some techniques, plug-ins, and add-ons to increase the SEO performance of your products. When starting WooCommerce SEO you can choose from many options including products, themes, descriptions, images, and other media. It is an ongoing process and you need to work constantly to see your store grow in the form of sales or site traffic.
Our WooCommerce SEO Strategies
1. SEO-Friendly Themes
The first thing that attracts visitors to your store is your theme, so you need to choose themes wisely. It determines the overall layout and appearance of your online store and provides numerous features for SEO. For example, your theme is suitable for ranking and affects website speed.
You need to choose an SEO-friendly theme that can enhance your overall optimization and customize it to suit your needs.
2. SEO-Friendly Plugins
If you are new to WordPress, you may not know much about Plugins. Plugins are software programs or extensions that add new features to your website and can also be helpful for page SEO. These plug-ins will improve your site and improve your search quality. You can upgrade your eCommerce portal by installing SEO plugins.
There are lots of SEO plugins to improve site elements like meta description, meta title, focus keywords.
3. Alt Text
Image alt text helps search engines identify images with keywords that can be read by humans. If you can’t load the file, you can add your focus keyword to the images of your website. When uploading a product image to your online store you can set an alt tag and caption – which contains the file name of an image.
4. Work on Product pages
You need to organize all the features of your product page to help search engines index. With some useful SEO plugins, you can improve product title, URL, images, description, reviews, ratings, and videos.
5. Smooth Site Navigation
Confused and complicated site navigation can do more harm than good to your site. Your visitors will not want to explore your website all day long. Therefore, the navigation should be simple. Your customers can easily find what they want.
6. To “www” Or Not?
If you have started your research for WooCommerce you may not know about www and non-www websites. While others are www.yourdomain.com, you may be wondering why websites are as live as your domain.com. There is little difference in SEO terms.
If you enter the wrong version of the website, the host servers will automatically take you to the correct version. Choosing the best URL is the primary consideration for branding. You must select the domain in the backend for the site address URL and the WordPress address URL.
7. Permalinks
With WooCommerce, you can link your content to web addresses. Since the URL of each product is unchanged and permanent, the permalink is given. Your product and page format are defined with these links.
With WooCommerce you can set custom URLs for the online store and change the permalinks configuration. Provides custom URL links to WooCommerce online stores. You need to change permanent links and set SEO-friendly and self-explanatory URLs for ranking products.
8. Canonical Links
These HTML elements help avoid duplicate content issues in search engines. This allows search engines to choose the best version of the pages, and only the designation pages are indexed. Avoiding duplicate pages is not easy when your site is popular. Suppose your product page has two versions with almost identical content, but they come from different categories.
9. XML Sitemap
XML Sitemap Google lets you go to your website and crawl all its pages. It integrates your site with search engines, allowing crawlers to instantly find all product pages. This is the technical part of the website because it enables the eCommerce store to be indexed by Google. You need to submit the XML sitemap to Google as your eCommerce store must be found online.
10. Schema
Schema is a rich snippet or description displayed in search results to help users gain insights into pages. Google uses this tool to test structured data. It plays an important role in ranking the website by enabling search engines to determine whether the content is relevant to the search query.
The Takeaway
There are various techniques and tools you need to know to improve your site. SEO is a very complex process, especially if you are new to the field – but you do not have to be an SEO expert. You can always count on an SEO agency to improve your online store rankings. We hope these tips help you improve your site’s performance.
We at Aartisto Digital Marketing Agency provide the best info about WooCommerce SEO. For best results and to get more business LET’S DISCUSS
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