An industry-leading solar marketing strategy is one that is in the right market, well-positioned, and highly efficient at conversion.
When set up effectively, your marketing strategy can generate recurring revenue, and continue to do so over the long term, becoming more cost-effective while it lasts.
5 Marketing Plans For Solar Energy Company
Prioritize digital, experiment offline
This is not to say that you should only focus on digital marketing, but rather make it a priority.
Obviously, events still offer great benefits to those looking to connect with property and business owners.
However, you shouldn’t spend too much time creating mail and out-of-home advertising campaigns until you’ve narrowed down your digital marketing efforts.
They may act as big hits later, but your digital marketing lead generation will serve as the real driver of long-term marketing ROI.
Make your “big wins” brand-focused
Essentially, your brand name going viral is the “promised land,” of marketing. It drastically increases your exposure to all audiences, and leads aware of your brand are much more likely to close.
Make sure they have a strong sense of brand behind them.
A successful digital marketing engine is one that stays quiet and generates consistent business over time. It should be heavily driven by monitoring and attribution. Read about attribution here.
Big brand wins are driven less by numbers and more driven by you and your company’s people.
There are many creative brand awareness campaign ideas that you can use.
Building a Website? Take your time
A well-designed website is about clarity.
It helps clearly defines what you do and the benefits you provide clients. It is easy to navigate, aesthetically appealing, and SEO optimized by nature.
A slick website design can drastically elevate the perceived value of your brand in the eyes of your prospects.
Provide useful, in-depth content on your site.
As a solar energy provider, content marketing is one of the best tools in your digital marketing toolbox.
Content can be used to educate prospects and customers about the benefits of solar and the different types of panels on the market.
Many potential clients will be unaware of the various solar products and the range of benefits you offer. Social media and blog content can be used to position yourself as a specialist in the field.
And as we mentioned above, with high upfront costs, your target audience will very much want to be informed before making any agreements.
Make search engines happy
The amount of repeat traffic you generate depends on how well both your content and your website are optimized for SEO.
The key word there is “repeatable.”
Most of your top competitors will be using niche tools to promote their content.
To ensure that you have an edge on the competition, make sure you’re using one of the leading keyword tools on the market.
Keyword tools, such as Ahrefs, SEMrush, and Moz Keyword Explorer, provide a detailed analysis of the most valuable keywords for your content.