Transactional email services
Transactional email services refer to software that sends emails in response to pre-established actions taken by recipients. These products send email notifications in response to user actions; Some examples include a welcome email after creating a new social media account, an email receipt of an e-commerce transaction, or an email for a new newsletter subscription. Businesses use these tools to automate personalized emails when transactions occur. Teams use transactional email software to track metrics such as emails sent, received, opened, and bounced. Transactional email tools for customer retention, sales, marketing, and public relations teams. Transactional email software integrates with additional software such as CRM, email marketing, and e-commerce products to maximize benefits for your business.
10 Best Transactional Email Services
Sendinblue
Sendinblue tops our list of transactional email service providers. It has many features over transactional emails that are ideal for any company with a premium on good customer service.
In addition to transactional emails, you get access to email marketing, SMS marketing, live chat functionality, centralized inbox, marketing automation, segmentation, landing pages, and forms. But let’s keep our main focus on the site’s transactional email capabilities.
Mailjet
Mailjet is a transactional email services provider with built-in developer tools for using your email API. But don’t let that fool you – you can use Mailjet even if you don’t know how to code. However, this tool becomes more powerful if you use it to its maximum potential.
Elastic Email
Elastic Email is a platform focused on email marketing and email API. Let’s talk about its email marketing capabilities first.
Email marketing features include ElasticMail’s Email Designer, an easy-to-use email builder that lets you customize your emails instantly. But you still have the option to create an email template using code.
SparkPost
SparkPost has most of what an email services advertiser needs to launch an email campaign, including transactional email distribution.
It has some notable features. SparkPost uses analytics data to monitor ISP responses, mail bounces, and spam traps, so you can troubleshoot issues preventing you from reaching your customers.
Postmark
Postmark has a lot going for it. For one thing, there’s an API library that covers every programming language you want to use. That’s why it’s so easy to insert a postmark into any layer.
The company also prides itself on the support it provides to its users. You can get one-on-one calls, webinars, live chat, and email support. And for those who don’t want to bother with any of those methods, you can always rely on its help articles and guides.
Amazon SES
Amazon SES (Simple Email Services) is an affordable email service solution from one of the most renowned brands in the technology industry. Not only can you use Amazon SES for transactional emails, but you can also do email marketing and mass email communications.
Because Amazon SES uses flexible IP deployment with email authentication options, you can expect higher deliverability and better sender reputation. It comes with an analytics feature that you can use to measure the impact of the emails you send.
Sendgrid
SendGrid is an email automation service designed to help you create engaging emails for your campaigns. Apart from emails, the site also allows you to publish signup forms, test emails, and review your email statistics.
Mailgun
Mailgun is an excellent choice for developers looking for a simple transactional email tool. Like our other entries, this site is designed to send, receive and track your email activity.
MailerSend
MailerSend is a dream come true for non-technical teams and developers alike. Its drag-and-drop email builder is very intuitive, but there’s also an excellent text editor and HTML for developers who need it. There are also many transactional email templates available so you don’t have to start from scratch.
Mandrill
Mandrill, or Mailchimp Transactional Email, is a Mailchimp plugin for sending one-to-one transactional emails.
Built as a delivery API for transactional emails, Montreal has been a standalone product for years. After merging with Mailchimp a few years ago, Mandrill is no longer a standalone service. Only Mailchimp users can now purchase Mandrill.
