The Google Maps tool, earlier known as called Google Places, is now independently known as Google My Business — Google dashboard for managing and tracking your business presence across Google’s various platforms, including Google Local Listings (Google Maps), Google Search Console, and Google Analytics, and Adwords. As you are preparing to set up your listing, just a reminder — though Google will, in specific scenarios, exhibit companies from surrounding communities at the “Local” search results (Maps), you’re only allowed to enroll your business in the city or town where you have a physical address.
Adding or Claiming Your Company on Google My Business
If you are an established business, odds are your business is already present in the Google My Business directory, and you’ll have to maintain it. New businesses or new places will most likely have to be added.
1. Go to Google My Business.
- Click “Get on Google”
2. Enter Your Company Name and Exact Location Address in the Search Box.
Here Local Search Optimization techniques have to be implemented; try using good keywords and your brand name that helps users and google algorithm recognize your business in the google my business listing.
3. Select or Add Your Business.
Click your company listing, and it appears among the proposed games. If not, choose”Insert your Business” and supply the necessary info.
TIP: Determine how you would like your business Name-Address-Phone Number (NAP) to appear upon the web and utilize that NAP here (i.e., Will you describe out S-t-r-e-e-t or even operate St.?) The address that you use here should become your default across the internet. Consistency is vital.
As you answer questions, remember that the more precise and precise that the information Google has about your business, the better it will classify and display your business listing correctly.
Category Selection
Near the bottom of the form, you’ll be requested to choose a Category that explains your organization.
The class selection is essential since it depends on how Google will categorize your business and the type of search query it will exhibit your listing will show up.
Start typing your keyword to see if Google produces a game, then select the best one. You will find a chance to add more categories later on (around 5).
4. Confirm Your Business
Google will wish to confirm your company is situated in which you state it is. This confirmation process usually means waiting 1-2 weeks for a postcard using a confirmation PIN.
Sometimes you will be given the option to get your PIN by text message or automated telephone call — take it. It’s much quicker and simpler!
TIP: If you do need to wait for a postcard, then remind anybody that handles the mail to be on the watch for this, then try to verify it as soon as you receive the postcard (time limit is 30 days from the date of posting). You’d be surprised how often businesses have to go through the confirmation process two or three times because somebody threw the postcard off or forgot to use it once they obtained it.
5. Verify your Business.
Setting up your Google My Business page is the first step in Neighborhood Search Optimization and should be a top priority for all companies hoping to be found on the internet.
