Known in the digital marketing world as SEO, search engine optimisation involves working on a website with the aim of improving its rankings with a search engine, using specific search terms. This is a highly technical sector, and good SEO engineers spend years learning their craft; they also need a good understanding of Google’s algorithms in order to boost a site’s rankings.
Finding the top 10 search terms
Whatever the product or service the client offers, the SEO agency in Sydney would find out the top 10 search terms that people use when searching for those products/services. They have software to do this, and they insert the search terms into specific locations on the target website, which Google will recognise the next time it updates its search engine database.
Google bots sweep the Internet
An SEO engineer would not make many changes to a site at first; they must wait until Google sends their bots to trawl the web and update the search engine database. Once this happens, they can make further changes and wait for the results to become apparent. Due to this, it can take a few months to put a site on page 1 of search results, which is the ideal ranking that should lead to a high volume of traffic driven to the target website.
Link-building
Google’s search engine recognises links, so the SEO engineer would add links to a website, which would be noticed by the search engine, and an improved ranking would be the result. Existing links may be removed if the engineer thinks they are inferior. Click here for information on business email etiquette.
Website content
It is normal for the SEO engineer to recommend that the site content be rewritten, and that would be done by a professional web content writer who carefully places many search terms in order for Google to notice them. If the engineer adds too many search terms or keywords to the site, it would be penalised by Google for ‘keyword stuffing’, so great care must be taken.
Ongoing SEO work
Due to the ever-changing nature of the Internet, SEO work must be ongoing if you want to retain a high ranking. You could be on the first page one day and drop to page 7 a few days later, such is the nature of the web.
Driving organic traffic
This is the ultimate goal of SEO, and the higher the site’s ranking, the more traffic it will receive from Google. Research tells us that most people find what they are looking for on the first page of search results (first 10 websites), so this is where you want to be.
If you would like to improve your website’s rankings within Google searches, connect with a leading SEO agency and let the experts get to work on your platform, which should lead to a high volume of traffic generated to your site.
SEO is one of the most popular digital marketing strategies for Australian businesses because it brings results.
