Qualified Lead Generation
If you want to grow your business, you have to be deliberate about how you interact with your website visitors and grow them through the sales pipeline. The way to do this comes down to the deserving leading generation: You want to invite the right people to interact with your website content so they can give you their contact information and enter into a relationship with your business.
Capturing deserving leads does not have to be a game for Yuki; There are proven tricks you can use to find qualified leads and move them through your sales funnel.
Getting Started with Qualified Lead Generation
Instead of trying random lead generation strategies and believing that they will work, make your efforts to follow these recommendations for purposeful and effective lead building.
Create quality content that makes a statement
Content is what you provide to people so they can get to know you and your business. Quality content will bring guides and opportunities to your site, show them what you know about your subject area, and encourage them to provide you with their contact information.
Types of quality content to post on your site:
Blog posts about subjects that are of interest to your audience
Write blog posts:
- Answer common questions about your area of expertise
- Help your audience achieve their goals
- Add keywords that people are looking for online
These posts should position you as a thought leader in your field and help your audience connect your brand with valuable, useful information.
Ebooks or other long-form PDFs
If you want to say a lot on a particular topic instead of a blog post, write an ebook or a long PDF. Include useful information, advice, tips, and sections where the reader fills in their own information within an interactive workbook design.
A white paper is an ebook or PDF that contains research on a specific topic. You can do the research yourself or hire an independent research firm and then summarize the information in a white paper that you present to your site visitors.
Case studies or customer stories
When someone thinks of buying from you, they will be encouraged if you talk to someone who has purchased your products or services in the past.
A pillar page is a page on your website that acts as a complete guide to a specific topic. Once you have written several blog posts and created ebooks, white papers, or case studies on the same topic, you can link the content as a pillar page that will express your knowledge on that topic.
Optimizing your content for lead generation
Customer Relationship Management (CRM) software like Keep makes it easy to capture and follow leads. The information collected in the form goes directly to the CRM, which uses tags to indicate the specific interests of each front and how they came to your site.
Make it easy for mobile users to give you their information
Think about everyone you know personally: How many of them have a computer in their home that was not provided by their employer or the child’s school? The fact is that most people today browse the Internet on a mobile device, not a computer. If your website is not optimized for mobile visitors, you are making it harder for people to engage with your content.
If you want to find qualified leads for your business, make sure others can access your information and provide their own information using any mobile device.
Optimize your website for search engines
Most people today find information by visiting a search engine and typing in a query or topic. If they want to find your site in this process they need to upgrade your website to SEO (Search Engine Optimization). In other words, When creating posts and pages on your website, use keywords and phrases that people can add to their search queries.
Use the same key phrases a few times in the content of your blog post and site pages. That way, when someone searches for the same topic, your website will get higher rankings in search results.
Use the power of social media
Social media is an excellent source of like on Linkedin, by using Email finder tool you will be able to collect the right prospect leads. because in practice your entire audience will be there and spend their idle time throughout the day. As long as you deliberately use traffic back to your own website, social media will be a partner in your leading generation process.
Using CRM software like Keep will help you to harness the power of social media. Once social media leaders have visited your site, Keep’s forms and landing pages make it easy to tag and capture them in your CRM and follow them with related news.
Use email to identify qualified leads
Last but not least, you can not go wrong with the classic email lead generation campaign. When other tools rise and fall in importance, email is a key feature that stays strong.
Email marketing allows you to meet your opportunities. Make sure to create compelling, concise, and valuable emails so that subscribers get into the habit of opening them regularly. Your emails should have a strong headline and call for action to encourage more travel in your sales channel, but should not be overly sales oriented.
The best practice for email marketing is to communicate with your audience’s pain points, provide them with information that will solve a problem or answer a question, and then ask them to take action to move further into your sales funnel.
By using these steps, you can separate unqualified leads and eligible leads, as those who regularly open your emails, read the content, and click on embedded links are more likely to become customers.