Zero Click Searches
Google underlines its search engine, the focus of user experience (UX) on how Google search works. As with any good product, the search should instantly find the information you are looking for and can satisfy your search purpose in just a few clicks. This performance was recently developed and developed with the rise of zero-click searches.
Zero click search or no click search does not refer to a non-search engine or a third-party website.
Some search engine optimization (SEO) experts have a problem. Meanwhile, Google is gaining a lion’s share of web traffic as people rely on SERPs to get answers to their questions.
However, Google rejected the claim, claiming that web pages receive more click-throughs than ever before, with billions of visits being recorded daily.
Why did Google publish Zero Click Searches?
Adapt to Changing Search Behaviors
You may have noticed that many types of Google searches, such as weather forecasts, game scores, and currency changes, display the details you are looking for in search results. According to Google, this type of “quick, factual information” is provided to adapt to changing consumer behavior.
Cater to Local Searches
Also, the zero level can be useful for information types that affect businesses beyond the reach of traditional clicks. For example, when your store name, address, and phone number (NAP) are displayed to potential customers, this search appearance may lead to a site visit or a physical store visit, or both.
Drive Traffic to Apps Instead of Websites
When talking about traditional clicks, a search result that guides users to an application can also be considered a one-click search. Examples of streaming apps that take you to social media apps or online marketing apps and movie and TV show searches that lead to brand and product searches.
Two Main Types of Zero-Click Searches
We will get solutions soon, but first, let’s see what we are dealing with. Whether you do it alone or work with an SEO agency, you need to know the types of Google searches that your target audience will see. See them as information forms that satisfy various Google search intent application cases.
1. Featured Snippets
A highlight refers to the selected text that provides the most appropriate answer to a query. It can be a collection of text, table, table, or video. As shown in 24% of search results, at zero, it includes information taken from the Google website. The piece comes before the link, so after reading the text there is a chance that the user will not notice or click the link.
2. Google Knowledge Panel
Google Knowledge base contains database entries about companies compiled by Google Knowledge Map. Think of it as a preview box about people, places, companies, and things. It appears on the right side of desktop search results and above/above organic SERPs on mobile.
What Are Zero Click Searches Workarounds You Can Adopt in 2021?
1. Own the Featured Snippets/Position Zero
Do a technical SEO audit and check if you already own notes. If you have some success, you have got some ideas on how to do search intent marketing. However, you may want to check if the snippet makes sense, that is, it responds to the query. You can adjust the content as needed.
2. Leverage Your Google My Business Listing
We mentioned how business information is provided by Google in key areas of SERPs. You must have requested your Google My Business (GMP) profile if you have worked with an internal team at your local SEO or as part of the SEO services of the SEO agency you use.
3. Use Schema Markup
Schema markup allows you to configure your data so that Google can take it and display it in more context on SERPs. It looks great in your SEO services package. When combined with your optimal GMB profile, you provide rich information about your business to search engines and users, which will increase your clicks and changes.
4. Apply Technical SEO Thoroughly
While you are not guaranteed how to get a highlight, it is best to cover your sites when it comes to technical SEO. Initially, you need to make sure that your web pages can be crawled and indexed by Google.
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