How To Use Relevant, Targeted Directories For Link Building
Online directories are a smart way for your business to get backlinks and to increase your online presence. This is how it should be done.
It’s obvious that most people access their information online these days.
Did you know that people also search for local businesses as they seek answers to their problems?
It is a known fact that 99% percent of consumers use the internet to find a local business.
Your business should be online.
This means that you will need to get your contact information in an online directory, which is the internet equivalent of a phone book.
Don’t worry if you don’t know SEO or building links isn’t your forte.
For that, there’s a Web Directory.
You can consider listing your website on 99consumer to get better link building
Three Benefits of Using Online Directories
Online directories, also known as business directories and business listings, are a great way for businesses to draw traffic to their sites and build links.
These are the three main benefits of an online directory:
1. Targeted and relevant reach
Directory listings often index businesses by category, location or niche. Reviews are also included in many directories.
A person using an online directory wants to find a business that’s relevant to them – what they are looking for right now.
It is easy for consumers to find the right information in a directory.
Your business listing in a directory will increase visibility and help you make more sales.
2. Trusted Links
Listing your business in an online directory can help you boost your SEO and rank.
If your listing is in a trusted directory for business searches, or if you have a relevant listing to users’ needs, directories may be a benefit to your SEO.
This could lead to increased visibility and reach. There may be indirect benefits to your SEO and site ranking.
3. Cost-Effectiveness
Many online directories, such as Bing Pages, Google and Foursquare, allow businesses to submit information to their indexes for free. Some directories charge a listing fee.
It might be worthwhile to add your business information in a paid directory. Be careful.
Paying for links is against The Truth about Domain Authority: What Every SEO Must Know).
Checking the authority of a directory can help you determine if your business is listed on a trusted and established one. Each has a slightly different score and scoring method.
It is important to keep in mind that all authority metrics are third-party. Google has no official authority metric regarding domains. A tool that considers a domain to have high authority signals usually means it has all the right, positive signals. However, this doesn’t necessarily mean the domain has more SEO value than other sites.
3. The Right Features
You can choose to have a basic listing with name, address and phone number, or one that includes photos, reviews and ratings.
It is worth investing more effort to reach your target audience by using directories that have more features.
Listing your business in a directory with additional features will encourage customers to leave feedback and ratings. This is useful to increase site authority and SEO.
Make the Most of Online Directories: Be Consistent
You should be consistent in your information and updates across multiple directories.
You must ensure that every piece of information you provide is current, accurate, and on-brand.
If you want to improve your SEO and increase authority, consistency is essential across your web presence, including directory listings.
If people looking for businesses like yours find errors or inconsistencies in seemingly minor details, such as your hours of operation, website URL, and email address, it will affect your reputation.
Conclusion:
Don’t turn away people before they have had a chance to interact or visit your brick and mortar.
Listing your business in an online directory can help you build quality links back to it, increase your visibility, and bring more clients to your real and virtual doorsteps.
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