A good segmentation is the basis for the success of a marketing campaign. Knowing how to segment audiences on platforms such as Google AdWords , Facebook or Twitter may be the reason that leads to your campaign success .
An effective digital marketing campaign requires adequate, thorough and well-planned segmentation of your target audience. In this way, you will be able to reach the public that is really interested in the theme of your campaign, that wants to receive that communication and that is willing to buy what you offer. The segmentation of the audience will be the one that determines from the budget that you have to invest to the percentage of return on said investment (ROI).
To segment audiences, each ad manager usually incorporates its own tool with which you can divide and choose the audience your messages will reach, that is, the volume and characteristics of users of that network that will receive the impact of your campaign. Digital branding company india It is interesting to use these systems, since they are the ones that allow greater integration with the tool in which you are going to
advertise.
Segment audiences on Facebook
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Facebook is one of the advertising management tools that are working the best, and it is also one of the best overall results. Facebook offers the Power Editor , a very complete tool when it comes to segmenting Digital branding Agency india the public, since its options are many and it serves to adequately limit the audience you want to impact. In total, Facebook proposes the following types of audience segmentation:
Personalized audiences
Through this form of targeting, Facebook compares visits to your website with Facebook users . The process is carried out by installing a Facebook pixel that allows identifying the users who enter your website and comparing the results with those of the social network itself.
This segmentation is done automatically and allows the brand to identify Facebook users who visit its website. It is a way of segmenting that allows you to communicate directly with those users who you know are customers of your website.
Place – location targeting on facebook
Segmentation by place can be done in two different ways, including or excluding. When you go to launch a campaign, you can choose the country to which it is going to go, but you can also discard some areas of that same country, because you know that that audience is not interested in your product or because your company does not operate in this area.
In contrast, you can incorporate more users to this segmentation by place, adding places and regions to the previous selection. For example, if you want to work with the whole of a country, but one region of another, this will be the way to go to choose this region.
Demographic data: age and sex
One of the advantages that Facebook has is that it has a lot of data on criteria such as age, sex or sentimental situation. In addition, these are data that each user offers in a concrete and clear way.
Therefore, using this criterion you can segment audiences based on their age or gender .
Other demographic data: education
This is an interesting way to segment your audience based on their educational levels or where you work . It is about using the information that users have entered in their Facebook profiles to focus on a specific level of studies or a type of profession or, even more focused, the people who have completed a master's degree at a specific university.
