Do you own Movers Bakers? Are you looking for the best SEO for movers and packers for your company? If yes, you might be in the right place. Any business needs an effective online marketing plan to succeed in the online world. The moving companies industry is no different or exception here. We specialize in providing search engine optimization for moving companies.
Packers & Movers Business SEO Tips
Make Use of Google My Business Listing
As a moving company, you should use the Google My Business page listing to attract more local customers. Add your business address, contact details, opening hours, and photos to the listing.
Remember that Google will show your listing when locals search for “people near me” or “movers and movers in my city”. Statistics show that since 2011, searches for “near me” have risen 34 times.
Produce High-quality Engaging Content
Never underestimate the value of good content. There is a void for good content related to packing & moving. Create a blog that targets your audience. Educate your audience with infographics, blogs, videos, how-to guides, and packing and moving tips. Before moving to a new place, people often look for moving checklists, city guides, and packing ideas.
Optimize Your Website to Stay On the Top
Optimizing your website for mobile devices is not an option but is now a necessity. 60% of searches come from mobile phones. If someone lands on your moving company’s desktop site on their mobile, they’re more likely to leave immediately, even if your site offers value.
Use the Right Keywords to Grab Potential Customers
Think from the website user’s point of view. How do you find packers and movers?
You are likely to use phrases like “moving services near me”, “affordable movers” and “best movers in my city”. If you want to find additional keywords, create a free Google AdWords account. Once you’re signed in, you’ll get free access to the Google Keyword Planner tool.
You can see how much traffic each keyword(s) is generating. Once you have prepared a list of keywords, you can categorize them into two broad categories.
- Keywords With Buying Intent
- Keywords With Research Intent
Build Citations and Earn Links for Your Website
A citation is nothing more than an online listing of your business NAP (name, address, and phone number) in directories. Yelp, Yellowpages, BOTW, AboutUs, Foursquare, and Spoke are some of the trusted directories. For example, check out this moving company quote from Foursquare
SEO tip for local businesses is getting links from local newspapers and high authority sites. Angie’s List, ConsumerAffairs, and Expressit are some of the high authority sites. This will dramatically boost your moving company’s Google ranking.
Have Multiple Service Pages to Target Multiple Cities
Movers often operate between different cities. But many don’t have a separate service page for each place they do business.
Having a dedicated page for each service location will bring a ton of traffic to your site. This is because people are searching with location-based keywords. “Movers in Springfield”, “San Diego Moving Companies” and “Miami Movers” are just a few.
Increase Your Local SEO Authority to Increase Your Reach
Guest articles are a great way to show Google that your site has local SEO authority. Guest articles are a hook that grabs people’s attention.
To get started, you need long-form articles, preferably between 3,000 and 5,000 words, written around the local keyword(s) “movers in Denver”. Also, write essays of around 1,000 words and condense them into something easy to read.
Get Unbiased Reviews for Your Website
Good reviews are great social proof. Ask your customers to leave a review on Google or your website or your social media pages.
Reviews are a great local SEO strategy that can help your site rank higher. Reviews represent engagement with Google. The more reviews you get, the more likely it is that a cold customer will start considering your packing and moving company.
Optimize Your Content For Locals
If you’re a moving company operating in the southern states of the United States, you’re not going to get customers from Nevada. So, optimize your content for local people.
Contact local merchants and media outlets to get noticed. Curate content that meets the needs of your local audience.
Reach Out to Influencers Relevant to Your Brand
Make a list of influencers in the Moving and Packing world and connect with them.
Influencers can help you in two ways:
- Publishing your content on their site, and
- Spreading it in their circle.
If you are in search of the best SEO instances, then you need to focus on the locals. Well, read more to understand why a tailored approach of a mover for locals may help you get better benefits with SEO.