Traditional market communication means the communication which reaches the limited or local audience, whereas the online market communication means a business that invest in building a website through advertisements and various other forms to reach large audience.
Basis
Traditional Market Communication
Online Market Communication
Reach
Low
High
User Target
No
Yes
Cost
High
Low
Return On Investment
Low
High
People Reach Method
Without Internet
With Internet
Advertisement
Static
Dynamic
Traditional Marketing communication and Digital marketing communication are both beneficial for Branding. The traditional marketing would help you to gain branding at local area level, whereas digital marketing communication would help you to gain branding all over the world.
The Online Marketing communication is much better than the traditional marketing communication as due to following reasons:
1. Cost Efficient:
As in the traditional you the per head cost of marketing or advertising is much higher than the digital advertisements.
2. Results can be measured easily:
Digital marketing communication helps you to measure what type of customers, age groups, etc. would like your advertisement as by this you can easily track the results.
3. Interaction between marketer and audience:
In the digital marketing communication, the interaction between advertiser and user is possible as with the help of various social media platforms.
4. Large Reach:
Digital marketing communication helps you to gain more customer reach as it is done in the global level.
Conclusion:
Both the market tactics are good, but digital marketing communication is better in terms of the above parameters. Traditional market communication means the communication which reaches the limited or local audience, whereas the online market communication means a business that invest in building a website through advertisements and various other forms to reach large audience.
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