As of June 2022, Google accounted for 83% of the total global search market. This means that the majority of online searches are made using Google. This percentage is far from that of the 2nd most-used search engine, Bing, which only accounts for 9% of the global share market. Safe to say that Google dominates the industry.
But what if Google could offer more than search engine visibility to your website and web pages? In fact, Google can offer a number of useful key features that businesses can earn from. How? By simply running ads. With increased control over where and when your ads are served, better alignment of creatives, centralized reporting as well as automation options, Google Ad Manager is the perfect tool for businesses who want to stand out from the competition.
Let’s know more about Google Ads and how a Google Ad manager can make your website flourish.
How Do Google Ads Work?
If you’re considering investing any amount of money in advertisements to reach your target audience, you’d best spend it in the proper place. And where would you put it best, aside from Google, the most-used search engine in the world?
Google Ads is a paid advertising platform that offers billions of ad impressions daily. It is a powerful online advertising platform used by companies to market their goods and services. This marketing channel falls under the pay-per-click (PPC) marketing route.
The platform works by allowing Google search engine users to see the business ads that you paid for whenever they search for something relevant to your business. Ever wondered why you see product recommendations on your Google search after you typed in “best running shoes” in the search bar? Yup, that’s brought to you by Google Ads.
But with all those billion users, wouldn’t that cost you so much? The answer is no. Google will only charge you whenever the user clicks on the ad shown to them. This makes it a really good deal for business owners. With Google Ads, you can reach the customers you want in real-time and gain valuable insights into who’s engaging with your business, and why.
Why the Need for Google Ad Manager?
The Google Ads program offers small company owners an efficient and economical solution to boost brand awareness and get traffic to their websites. However, some small businesses have multiple Google Ads accounts, making it very hard to manage.
Furthermore, if you claim your own a website or blog, the majority of advertising companies presume you can take care of everything yourself. But you must be familiar with the fundamentals of ad managers like Ad Sense and Adwords.
For advertisers managing more than two ad accounts, Google Ad Manager, or Google AdX, is a useful platform that allows them to centralize ad management and revenue.
The real-time analytics feature helps you track performance and optimize in real-time, giving you an edge over the competition. And with automated controls, you can set rules around budgeting, pacing and targeting – so you never have to worry about exceeding your budget or missing out on key opportunities. By managing ads and ad space across multiple ad networks, it enables advertisers and Google Adx providers to reach a wider audience and increase competition for ads.
How Google Ad Manager Helps Businesses
While it is already proven that Google Ad Manager does wonders for businesses, it is still important to remember that business owners must have defined goals in mind. These goals should match the strategies they use in order to measure their success.
But in what ways can Google Ad Manager help your business?
1. Drives You to Produce Better Quality Content
The ads only drive visitors to the site, whether they are displayed through Google Ads or programmatic platforms. Furthermore, you should employ additional marketing tactics in addition to Google Ads.
Business owners need to prepare themselves by creating relevant and quality content to be qualified for Google Ads placement. After all, there are a lot of businesses that offer the same products and services. There is a high chance that your competitors also use Google Ads.
2. Allows You to Customize and Automate
We all know that every business has different needs and target audiences. Thus, it is important that your marketing strategy is customized for each business you have. If you include the PPC marketing campaign in each of the businesses you own, it would be hard to manage without Google Ad Manager.
Basically, what the platform does is enable you to create and edit ad groups and campaigns tailored to each of the businesses you own that are registered with Google Ads. It also allows you to control your advertising campaigns and create automated rules for when ads should be displayed based on location or device type.
3. Create Opportunities for New Leads
The Google Ad Manager platform provides access to more features and resources than any other platform, making it a great option for both small and large businesses (Google AdX).
One feature of Google Ad Manager is responsive searches, which allows you to be more visible to your target market. The consumer is more curious. If they are going to click on an ad, they demand and expect it to be pertinent, beneficial, and useful. And that is exactly what Google Ads provides.With this programmatic process, your brand, through ads placed on Google, can generate new leads that have the potential to become customers.
4. Allows Your Business to Have More Options in Bidding Ad Space
The simplest explanation of Google AdWords’ operation is that you place bids on the keywords you want your advertisements to appear for when people search. You participate in an auction with all of your rivals who want their ads to appear, after which you are given an ad rank. The top search result is determined by the highest ad rank.
Your bid, the ad’s quality, and the ad’s anticipated impact all play a role in where your ad ranks. Thus, you should plan ahead for which search terms and which regions you want to appear for in order to maximize your visibility, unless you have an unlimited budget that can out-bid all competitors.
Conclusion
Utilizing Google Ad Manager can be a great way to increase your business’s exposure and reach new customers. Whether you’re running ads on YouTube, the Display Network, or other sites within the network, you’ll have the ability to target audiences, manage your ads and budget, and track and optimize your results. Armed with this knowledge and the tips listed above, you’re now ready to dive in and make Google Ad Manager work for your business.
There’s no denying that Google has been dominating the search engine market and wants to keep it that way, providing businesses with many opportunities through ads.
