Organic Search Traffic
Consistent traffic is critical to the success and survival of your site and, ultimately, your business. That’s why you need to learn how to increase organic search traffic to your website.
10 Ways to Increase Organic Traffic to Your Website
Driving organic search traffic to your website should be a high marketing priority. Winning the top spots in organic search is the best way to ensure you drive relevant traffic to your site. Unfortunately, generating organic search traffic is one of the biggest challenges most marketers face. Maybe you are one of them. Here are some strategies to help make it easier for you:
Conduct Audience Research
One of the first ways to ensure you succeed in increasing website traffic is to understand your audience. As much as you create content to promote your business, it’s best to tailor it to your audience.
Perform Keyword Research
After you’ve done your audience research, the next step to driving targeted and relevant traffic to your site is keyword research. This is a basic principle in search engine optimization (SEO), a strategy that helps you rank in organic search results.
Understand Search Intent
Search intent, also known as user intent, refers to the reason behind a user’s search query. There are four types of search intents, mainly:
Information: This is when a searcher is looking for information about a specific topic product.
Navigation: Navigation is the intent when a user searches for a particular website or page.
Transaction: Refers to searches made to purchase a product or transact with a brand at that time.
Business: This is when users search for a product with the intention of buying it soon.
Spy on Your Competitors
Another great way to increase website traffic is to spy on your competitors. Seeing what others are doing to drive organic search traffic to their sites can help you design a traffic generation strategy that works. To begin using this strategy, you must first identify your:
- Direct competitors
- Indirect competitors
Create High-quality Content
Related content. This is the reason why people visit websites. To drive the right type of traffic to your website, you need to create high-quality content. Content marketing isn’t just about search rankings. It’s about creating content that transforms.
Leverage Social Media
Research shows that the number of social media users is now more than 4.65 billion. Therefore, you should use social media as one of your primary traffic generation strategies. The advantage of social media is that if you have more followers, you can use it organically. Otherwise, you can reach more audiences through paid advertising.
Publish Guest Posts
Guest posting (also known as guest blogging) is creating content to publish on other websites. This is the perfect way to achieve three digital marketing goals simultaneously:
- Raise brand awareness
- Building backlinks
- Drive traffic to your website
Use Email Marketing
If you have an email list, you can use it to drive organic search traffic to your content. After all, who will love your content more than the people who signed up to receive your newsletter? Share some of your blog posts with your subscribers via email. This will help remind them that your blog is a fantastic source of content they need. If you don’t have an email list ,then you can buy solo ads for generating high quality traffic.
Help A Reporter Out
Digital PR is another great way to generate organic search traffic to your website. HARO is one such PR tactic that can have a huge impact at a low cost. HARO stands for Help a Reporter Out and is a service that connects journalists with relevant industry experts.
Complement Your Organic Search Traffic Strategy with Paid Ads
Content marketing is essentially a method of driving organic search traffic to your site, which you can supplement by running paid ads.
One of the most important benefits of using paid search to drive search traffic to your content is that it delivers fast results. Another big advantage is that paid ads allow for more targeting. As a result, you can focus your campaigns on the audience that resonates with your content.
