SEO is a large set of techniques that help any website gain traffic and rank higher in search engine results, which can later be converted into conversions. Here are some SEO techniques that digital marketers have been using for years.
Techniques Of SEO In Digital Marketing
Optimizing for local
For small businesses and local mom-and-pop shops, local SEO is the way to go. Instead of competing with countless similar companies around the world, small businesses have a better chance of being seen and ranked in search engines by optimizing for local searches. Standard techniques used when optimizing locally are meta descriptions, URLs, and H1 headings, including city and state in title tags.
Speeding up your website
In a world where everyone is in a hurry, a slow-loading website is one of the most frustrating things. When a page takes forever to load, users aren’t going to wait; They will go to another site, effectively increasing your page bounce rate.
You can increase website speed by compressing images, reducing redirects, avoiding using custom fonts, etc. A fast website can improve your page bounce rate and help you achieve your marketing goals.
Creating optimized landing pages
Landing pages, especially optimized ones, have long proven to be a great tool for generating leads and conversions. As long as it has a strong headline, great image, clear offer, and call to action, your optimized landing page can greatly help your lead generation efforts.
If your digital marketing strategy includes YouTube videos, it only makes sense to promote them as well. After all, videos on YouTube always get better rankings on Google compared to videos on other platforms. To optimize your videos by adding video titles, descriptions, thumbnails, and length, as they all contribute to making your content more visible on Google and help increase site traffic for your business.
Some people say that guest posting is dead as an SEO technique, but they could never be more wrong. Guest posting is a powerful tool in a digital marketer’s arsenal. When you post on other sites (with their permission, of course), you can expose your content and your brand to new audiences. Accepting guest posts, on the other hand, allows you to benefit from the traffic that your guest posters’ followers bring when they see content contributed by their favorite blogger to your site. If they like your content enough, they might even become regular visitors to your site.
Because mobile users now outnumber desktop users, digital marketers don’t need to make sure their websites are mobile-friendly. After all, more than half of today’s internet traffic comes from mobile devices, and this will increase with the passing years. Digital marketers need to make sure they get a piece of that huge mobile pie by making their sites responsive.
Keyword research has been the foundation of SEO since its inception. However, these days, mainstream research is not just about SEO, it has been inextricably linked to optimization for a very long time. Keywords are an important part of any digital marketing process. Fortunately for digital marketers, there are plenty of keyword research tools available today, from Google Keyword Planner to Ahrefs Keyword Explorer.
Creating high-quality content
Content is king and that’s not going to change anytime soon, not when Google announced that high-quality content is a top ranking factor. Digital marketers must ensure that the businesses they promote include only content that provides real value to users. Anything less will get you penalized by Google, and no digital marketer worth their salt wants that.
The above techniques are by no means comprehensive, but incorporating any or all of them into your digital marketing strategy will undoubtedly yield results. Remember that SEO is about the long term, and the same applies to SEO techniques used to improve one’s digital marketing efforts.