What are the Different Styles of Brand Marketing Strategy?

A plan is required to do anything like building an apartment, designing a car, or starting your own business. Every major task requires a proper strategic plan to be executed so that the desired outcome is achieved. The same goes true while developing a brand strategy specifically meant for your business.

With strategic branding, you make your business set apart from the competition and develop customer loyalty. There are so many Brand Marketing Strategies that it is difficult to choose the best one for your business that completely meets your requirements.

To learn about different branding methods along with essential elements of branding strategies, professionals generally prefer to take a brand strategy course. This is an ideal option that makes you learn all the aspects of branding strategies.

It is better to know what branding is in order to understand the different styles involved in brand marketing strategies.

This article will let you know about different styles of brand market strategies after a brief introduction to Branding.

What is Branding?

A Brand represents who you are as a business entity. Branding is a practice of marketing that enables you to differentiate your products and services from other businesses. Branding includes making different elements for your business, such as a mission statement, logo, as well as design that is consistent throughout marketing communication.

What is Brand Strategy?

As part of the business plan, a brand strategy outlines the way a company builds its rapport and favorability in the dynamic market. The main objective of a brand strategy is to make a mark in consumers’ minds so that they wish to patronize your business’ services and products over the related competitive ones.

A well-defined and properly executed brand strategy impacts all aspects of a business and is connected directly to the emotions, requirements, and competitive environments of customers.

Types of Branding Strategies

There are various types of branding strategies that are specifically meant to add value to your business on the basis of your target audience, marketing campaigns, budget, industry, and many other aspects. Seven types of branding strategies are mentioned below.

• Personal Branding

This type of Branding is used mainly for an individual person instead of targeting the whole business. Personal Branding is generally used to establish a personality, a person’s character, or when they work as a brand.

Different personalities, including celebrities, thought leaders, politicians, and athletes present the most desirable version of themselves to the public.

For example, Ann Handley, a pioneer in Digital Marketing, uses the tagline, ‘Empowering ridiculously good marketing.’

• Corporate Branding

Corporate branding is a style of branding that a company adopts to promote itself to the public and its own personnel. It is a key value of a business.

Every point of interaction a company has with potential consumers, existing customers, and past customers should aim to reflect the firm’s mission, personality, and core values.

The best example of corporate branding is the one done by Hubspot. The phrase “inbound marketing” was created by HubSpot; it refers to a customer-centric practice that strengthens brands and encourages customer advocacy.

The platform from HubSpot was initially created to assist businesses in luring website traffic, converting leads, closing deals, and winning over advocates. The entire “Hubs” package now provides cutting-edge tools and capabilities for business-level sales, marketing, and support requirements.

It says, ‘Grow better with HubSpot.’

• Product Branding

One of the most common forms of branding that we are exposed to in our daily routine is product branding. Product Branding is basically a strategic blend of messaging, design, and experience that identifies a product in a peculiar way and sets it ahead of the related competitors in the category.

From products at the grocery store to electronic products, we come across product branding all throughout the day. Even kids recognize the logo of McDonald’s, Starbucks, Apple, OnePlus, and millions of others.

• Service Branding

With Service Branding, professionals can leverage the requirements of the customers. Companies employ service branding when they are required to provide their users with top-class services. These companies set their main objective as using excellent customer service as a means to provide value to their customers.

The best example of Service Branding is that of KitKat, which offers a ‘No WiFi Zone’ in order to give you a real break.

• Internet Branding

Alternatively known as Online Branding, Internet Branding is meant to help companies or businesses mark themselves as a significant part of an online marketplace. This type of branding generally includes a company’s website, blogs, online content, and social media platforms as well.

It is defined as the usage of the Internet or, specifically, social media platforms to create a strong online presence and eventually promote the identity of your brand.

Online Branding is important as it enables businesses to reach a larger audience with the help of an online presence. Some of the prominent uses of online branding include narrating a brand’s story, determining the customer base, and driving sales and traffic to a company’s website.

• Co-Branding

Co-Branding is the type of Branding that brings companies together. Co-branding is essentially a marketing alliance between two or more companies. This allows brands to favorably influence one another and may lead to one of them expanding into new areas, strengthening its clientele, and raising brand awareness.

If you wish to harness the purchasing power of two types of audiences at a time, co-branding or bringing two brands together for a special promotion or offer can prove to be incredibly powerful.

One of the most common examples of Co-branding that you may have come across is while sipping your coffee at Starbucks, where you can listen to some of your favorite songs sponsored by Spotify.

• No-Brand Branding

Also called Minimalist Branding, which is mainly used for generic brands that wish to enable their products to speak for themselves, and that too without all the extras that are provided with other products.

Examples of no-branding brands that are particularly remarkable are Brandless and m/f people. On Brandless’ website, you can see that the company’s packaging, colors, and general look are fairly straightforward. This is in line with their objective of giving food at reasonable prices to those without a well-known brand.

Get Set Go, Build Your Own Branding Strategies

An online training course, like that provided by Simplilearn, can prove to be a one-stop solution for learning how to create a branding strategy that best meets your business requirements and drives your sales as well as traffic.

Enroll Yourself Now!!

Also Read : How Can Digital PR Improve a Brand’s Presence?