What is Original Content?
In the world of digital marketing, the term “original content” refers precisely to unique content that has never been published online.
Original content can take many forms, including videos and written content such as articles or blog posts. It can introduce a brand new idea, product, or vision, but it can also revisit old ones.
For a given piece of online content to be considered original, it must pass a plagiarism check and cannot contain any copies of it anywhere on the Internet. Combining originality with timely relevance and high quality in your content creation strategy is the key to attracting search engines and your audience.
How Does Original Content Benefit Your Business?
Here in the digital age, there are billions of new pieces of content online every day.
Many of them are interesting, relevant, or worth paying attention to. But true originality is something in short supply.
Mastering the fine art of producing unique original content could be the factor that sets your business apart from the rest of the competition in some pretty significant ways.
Here’s an overview of the benefits.
It’s great for your Search Engine Optimization (SEO)
You could be publishing some of the most amazing content ever written, but it won’t do you much good if no one knows it’s out there.
Good SEO is an essential part of getting a high SERP ranking and keeping your site visible.
A steady stream of high-quality original content helps show search engines you’re doing something of value.
It helps establish credibility
People can’t live without great products and amazing services are part of a business’s sustaining power, but not everything.
The people at the top of the heap in any industry are usually the leaders who consider absolute experts in their field.
It inspires people to pass it on
Website engagement is an integral part of online dating these days, and it’s not hard to understand why.
The more people engage with a particular piece of content, talk about it or send it to others, the more relevant search engines and social media sites will consider it.
How to Create Truly Effective Original Content
The best original content you’ll notice isn’t written by itself. It’s more than just making sure your post passes the Copyscape test.
It takes talent, research, and a solid understanding of what your audience is looking for.
Here are some tips to keep in mind as you develop your current content strategy.
Find out what your audience wants
Talented content creators don’t just put their best ideas out there.
They take the time to get to know their audience. They are familiar with the questions, concerns, and topics they care about.
Then they provide content that addresses those things from a place of authority and expertise.
Check out the data
Whether new to content creation or looking for a way to update your existing blog or content channel, it pays to do your research and data collection.
Speak from experience
At this point, with billions of pieces of new content appearing daily, there isn’t much that hasn’t been discussed before in any capacity.
Every topic was approached from every possible angle.
Fortify your content with visuals
The words you use or the way you express them to make your content original.
People are visual creatures, especially when browsing for attractive content online.
Adding a powerful image or video to your posts will help them not get lost in the shuffle.
Strike a balance between new and familiar
While it’s certainly important for your content to be original, many marketers make the mistake of overestimating absolute novelty.
Every marketer wants to bring something to the party that no one has seen before.
