Integrated digital marketing is the integration of multiple marketing strategies to create an integrated online approach for your business. What this usually means is:
- web development and design
- search engine optimization (SEO) and search engine marketing (SEM)
- content marketing
- social media marketing
- local listings management
- paid advertising (or pay-per-click advertising) campaigns
The idea behind integrated digital marketing is that while each individual strategy may not have a huge impact on its own when used in combination, you can create a more influential online presence.
And it’s not some passing habit. This is very stable when dealing with the digital realm.
Of course, there are still one-off campaigns out there, but most agencies are moving towards integrated solutions because a well-designed marketing strategy gives businesses better visibility and ROI online.
Buzzword or Legitimate Service?
Make no mistake—integrated digital marketing is a legitimate service offered by digital marketing agencies. But some agencies claim that this is a unique service that you can only get from them.
The truth is that most digital marketing agencies have their own form of integrated marketing because it is the most effective way to build an online presence.
So don’t let the buzz worthiness of an “integrated digital marketing program” tempt you into choosing a company. Because both opportunities offer that service. Instead, when you choose an agency, focus on what they bring to the table in terms of credentials and proven success.
Integrated digital marketing is a great way to build an online presence, but don’t get carried away by how cool the term sounds – and don’t fall under the impression that it’s a special offer at some companies. Almost all marketing these days, especially digital, involves a great deal of integration.