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5 Things To Remember When Designing A Corporate Website

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A website is no longer an option but now a necessity for every organization. You may need an institutional or corporate website, whether a small business, large institution or non-profit organization. It’s where you’ll be promoting your company’s Human Resources policy, governance, purpose, commitments, values, history, and more.

Thus, your audience isn’t limited to your customers but extends to your employees, investors, business partners, and the like. As such, you may want to consider the following things when designing a corporate website so it would cater to all of your audiences:

  • Focus On Web-Friendliness

A corporate site that’s web-friendly means that it follows the search engine optimization (SEO) ranking factors. That way, search engine crawlers can index your website on top of search engine results pages (SERPs). Ranking high on SERPs is vital so potential clients can see your page or site when they search for similar services or products. Thus, your site may not do well if it’s not web-friendly or optimized, even if it’s beautiful or informative.

As such, it may be best to work with web designers who are well-versed in SEO, alt tags, and meta tags to make your site work on all major browsers. So before you sign a contract with a web agency, you might want to check https://www.smartlydone.com and other web designers’ websites to review their services.

  • Make It Easy To Navigate

The cornerstone of a website’s usability is navigation. When audiences can navigate your website, they can easily find what they’re looking for, increasing customer experience satisfaction. On the other hand, visitors may skip your site if they’re having difficulties navigating it. To avoid this scenario, you may want to consider these designs:

  • The footer of your site must include navigation options, such as the ‘Home’ page, a search bar, and other ways to direct your users to their desired pages. You must also include your contact information in this area so that users may consider reaching you when they find your content valuable.   
  • Always remember the three-click rule when designing a website. It means that your users should be able to find what they’re looking for in no more than three clicks. Or at least they can go to their destination in the least amount of time required.   
  • In website design, using common words for menu options may be better. The more familiar the users are with the labels of the navigation options, the quicker they can navigate your site.   
  • An average human’s working memory can hold seven objects. Thus, you must not go beyond seven choices on your top-level navigation links. And that means prioritizing essential navigation options in the top-level navigation.
  • Most importantly, it would be best to have a clear categorization when creating sub-navigation options.

  

  • Don’t Forget White Space

Adding whitespace is vital when designing a corporate website because it increases readability and helps you break up the page. The whitespace is also known as ‘negative space’ that lacks visual items or content. In short, it’s an empty area around elements on a page.

Whitespace can also help describe the elements related to one another by having less whitespace to indicate their proximity. Meanwhile, you can use more whitespace to guide the eye and separate sections. Both of these are important in positioning website elements during the design phase.

By adding whitespace, you can prevent too much crowding of sections below or above them while they’ll fit nicely within your user’s viewport. As a result, your users can instantly know where sections start and end, aside from letting them focus on a site’s page piece by piece. Moreover, you can guide them to important information, like a value proposition or a call to action.

  • Include These Pages

Your website needs to have different pages for every purpose because having an ‘About Us’ page may not be enough to let visitors learn more about your company. Your organization has more information to offer your users that may not fit in the ‘About Us’ page. With such, you may want to include these pages on your site:

  • Biography: Let your target audience understand who they’re doing business with by having a page dedicated to your founders and organization’s biography. To brighten your site, you can add personal anecdotes and storytelling to this page. That way, you can also warm up the people you want to do business with since most people invest in companies they feel good and familiar with.   
  • Contact Form: Allow your users to voice their concerns via a message box in a contact form, making your organization available to users. Besides, you can gather an individual’s information through contact forms, which you can use in marketing.   
  • Contact Info: Another way to make your company available to users is to include informational addresses, social media pages, or phone numbers. This page allows users to reach you quickly in different ways, especially if they have urgent issues or questions regarding your service, product, or business.   
  • Business Hours: You should also include this to inform your users when they can reach your business. It can help users understand when you’re more likely to process their queries or answer their calls. Or they’ll know when to book an appointment based on your business hours.

  

  • Make It Mobile-Responsive

Since most internet users use mobile phones when searching for almost anything, you should ensure that your website is mobile-responsive. It means your site must do well, load fast, and be easy to navigate when it’s being visited on a mobile device. When this is so, you’re offering a satisfactory user experience that can make your site more attractive to your target audience.

On the other hand, your audience may abandon your site and find a competitor’s site if they can’t navigate or read it on a mobile device. And worse, search engine crawlers see this scenario as a factor in ranking your site lower on SERPs. Because visitors quickly leave your website, search engine crawlers will assume that your site isn’t optimized. When this happens, your target market may find it harder to see your site on their SERPs.

Conclusion

There are more things to consider when designing a corporate website, but the ones mentioned above are some of the most important ones. You can use them to give a positive user experience to visitors learning about your business or organization through your website. And when they feel satisfied, they’re more likely to revisit your site

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