Facebook ads can be very effective due to advanced targeting methods and different advertising formats available to businesses of all sectors and industries.
As the biggest competitor to traditional search ads, Facebook ads have gone from strength to strength over the past five years as user behavior changes. People are researching products and services in new ways.
Facebook is undoubtedly a driving force when it comes to e-advertising. But it can also be a game-changer for the leading generation.
Here are our five tips for generating leads from Facebook ads
1. Pick the right audience
If you take only one note out of these five, take this. Choosing the right audience is an essential part of any campaign strategy. But especially when it comes to the leading generation of Facebook ads.
There are three main types of viewers when it comes to Facebook ads: custom, appearance, and interest/population.
Each of these visitors has an application and one is not better than the other, they have different scope purposes and user sizes. This means that choosing the right audience depends on your broader business goal for your leading generation campaign.
2. Match your offer & messaging to your audience
Following Tip 1, you need to make sure your offer and copy of the ad get results tailored to your target audience.
Depending on where the users are on the buyer’s journey, you should influence what you offer them, which is very closely related to your audience’s preferences.
If you target people you have never heard of and ask them to contact the sales team, your offer may result in too much friction and bad results.
Similarly, if you target people who visit your product or service page and show a legitimate intention to change it, chances are they have passed the stage of looking at the introductory content.
3. Make sure you add exclusions
This is a summary – be sure to include exclusion visitors.
You have to dismiss them as soon as they pick up the people you are trying to pick up. So if your leading gen campaign is ‘Download Our Facebook Ads Book. You should exclude those who download the Facebook Ads e-book.
This is a very quick way to save on wasted advertising costs and keep your engagement rates high, which means you will be rewarded with more competition in the ad auction as mentioned above (needless to say it’s annoying when you see something already changed).
4. Lead forms vs landing pages
There is nothing worse than working hard to get someone’s engagement with your best copy, killer offer, and then they will click your ad and jump off the landing page before taking the lead.
Facebook has introduced an in-platform lead form that helps to deal with potential landing side issues.
This means that for the user, tapping the ad is very quick and easy, just fill in their details in advance based on the information in their profile and then submit the form.
This means higher conversion rates can be found when the forms are in use on landing pages. Check out both formats and see if they provide the most qualified leads.
5. Get your follow-up in place
It is important to have an adequate follow-up in conducting effective lead generation campaigns.
If you have worked hard and paid to provide contact details of potential new customers, you will eventually lose sales without following through.
Most popular CRMs now have Facebook integration, which means that if you are going to use leading forms, ready to follow, you can push your new tracks seamlessly into your CRM.
Advertising sites no longer need to be viewed casually, however, they usually work together. A multi-channel approach usually leads to better overall results.
We at Aartisto Digital Marketing Agency provide the 5 best tips for generating leads from Facebook Ads. For best results and to get more business LET’S DISCUSS