Facebook is one of the most important platforms for companies today to reach a wider audience, promote their brand at a large scale, and develop a brand reputation. Many companies and brands have experienced a good ROI in the form of improved brand credibility, better market value, and boosted sales.
According to a study report, a higher number of Facebook post likes increases the possibilities of purchasing and recommending a product, and creating enhanced brand credibility. A large number of likes has today become a badge of honor for brands and marketing managers.
In this post, you will learn how Facebook likes implies a positive attitude of consumers towards brands, how it can impact brand perceptions, and what role it plays in influencing customer behavior.
Increase in social consumers
The purchasing decisions of customers are highly influenced by social media. On Facebook, alike is the most powerful metric that can impact the buying process of a potential customer from starting to the last phase and beyond of a purchase by representing other people’s experiences. Most consumers, when desire to buy any product, pay attention to the number of likes received on a brand’s Facebook page or post. This way, they get to know how other people react to a specific product or brand.
Satisfied customers show their appreciation and positive experience with the product or service through likes, comments, and reviews on Facebook posts. Buyers are willing to purchase when they find that other people are enjoying amazing discounts, deals, and promotions on a specific brand. They are also likely to purchase when they get recommendations from people they trust. Facebook likes on brand pages, live posts, reviews, and user-generated content act as social proof of consumers’ experiences.
Facebook likes: Impact on brand perception.
In the digital world, especially social media space, Facebook likes impact brand perception. This can significantly impact how your brand is perceived by consumers. Brand perception refers to what consumers believe a particular product or service represents rather than what a company or brand is trying to indicate. It comes from consumer experience, use, and word-of-mouth recommendations in the offline world and social media platforms.
As mentioned above, a higher number of Facebook likes acts as social proof, showing customers that a brand is highly trusted and recognized in the market. When people notice lots of likes on your Facebook brand page, photo, or post, it reflects your credibility. It develops the initial trust that brings further engagement and increases positive brand reputation.
The positive perception impacts buyers’ decisions to engage with the content, follow a page, and make a purchase. Customers can also provide their immediate feedback on a product or a brand image by hitting the Like button. Moreover, companies can examine how people react and respond to their content/posts and adjust their strategies accordingly.
How do Facebook likes influence consumer behavior?
Likes on a Facebook page or post not only impact brand perception but also shape consumer behavior. Lots of Facebook photo likes can influence customers’ behavior as it shows that people are liking and enjoying the benefits of a product. It empowers consumers to make informed buying decisions. Likes on engaging content can also create a loyal customer base.
Less number of likes, on the other hand, can show a negative experience of customers and can damage a brand’s reputation. The more likes, the greater the chance of appearing in the news feeds of more users. The boosted engagement leads to a vibrant online community and strengthens meaningful interactions with the potential audience.
When people see others liking a brand image or post, it creates a sense of interest and persuades them to show their engagement. This increase in engagement can create valuable feedback and eventually lead to good connections with the customers. Since Facebook likes can greatly impact the perception of a brand’s credibility, it can increase the chances of choosing your products.
The concept is simple, when other people have shown the quality and positive experience of your brand through likes, it creates and strengthens confidence in the prospective consumers. As a result, it enhances the social proof of a brand, provides a competitive edge, and helps make informed choices.
Tips to get more likes on your Facebook brand page.
Getting a growing number of likes on Facebook pages and posts organically can’t be impossible. Here are some proven tips to get more likes on your Facebook brand page.
- Use visual content
Popular posts usually have images, animated videos, infographics, and other forms of visual content. So, it is recommended to post visual content, as the audience appreciates post with visual charm.
- Pay attention to the length of a post
As per the theory, the longer the post, the more likely audience will share it instead of summarizing it on their feed. However, in terms of likes, a highly short post may not require a response and gets just likes. On the other hand, a long post may consist of lots of information and may have chances to get more likes. 40 characters or less is the optimal length of a Facebook post.
- Automate your Facebook posts
This tip proves more useful for brands that run multiple accounts. By automating their posts using social media automation tools, they can send out lots of posts daily. These tools help in scheduling posts in advance and uploading them at the right time.
- Authenticity matters the most
Treating your followers like people is the ultimate key to keeping them engaged. Don’t consider your followers as your customers or investors, but view them as individuals with some wants and friends who share your interests.
- Collaborate with influencers
Many influencers have a similar audience as you. Partner with them to reach their audience and convert them into your followers. You can participate in niche Facebook groups to find relevant and trusted influencers and ask them to make some content together.
