Evaluating what type of content to implement in a content marketing strategy requires a lot of analysis. This is because every day more functions appear on social networks. The Stories, for example, is a feature that helps capture well the attention of users. They are available on Instagram, Facebook, WhatsApp, YouTube, and apparently LinkedIn could experiment with them this year.
This is definitely a format that has revolutionized the way we share content. Not only does it serve to entertain, it is also a good alternative to inform creatively. Although this format can only be viewed for 24 hours on almost all platforms, Instagram has the option of "e, featured story", where it can remain indefinitely. Knowing its characteristics, Stories can be good content for marketing strategies. They are powerful and connect directly with your audience because it is related to the use of the Smartphone. Digital branding company india Currently, who does not check their social networks from their mobile device? Therein lies its success and that is why more and more brands are adapting their content to this format, which, although it is already several years old, is still very attractive.
Duration and functions in different social networks
Instagram: 15 seconds maximum. Additionally, you can add GIFs, music, location, current temperature and time. Also, you have options for interaction such as questions, surveys, quizzes, or countdowns.
A plus of Instagram stories is that you can add the link of an IGTV video so that they slide and come directly from the story. Digital branding Agency india If you have more than 10 thousand followers, you can link the link of any web portal.
Facebook: 20 seconds. Stickers can also be added to these Stories and their characteristics are similar to those of Instagram.
WhatsApp: In this app they are known as states and have a maximum duration of 30 seconds. Here you can only add text or drawings with the brush option.
YouTube : On this platform the characteristics vary a bit. Only users with more than 10,000
subscribers will be able to share stories that last up to 7 days available. You can also add stickers,
text or filters. However, they are only available for mobile devices.
The success of short formats
Videos have always been part of marketing strategies. What is becoming more popular in recent
years has been the adaptation of videos to short and vertical formats. Advertising Agency India The growth of social media
provides more and more opportunities for brands to connect with their audience.
Although initially these platforms were to maintain connection with friends and family, over time
they have become a good channel to get potential clients. ad agecny In addition, it reinforces the company-
user relationship and increases loyalty.
It is true that some studies reveal that consumers spend between three to four hours a day on their
devices. However, they increasingly have more fleeting attention spans and only stop to pay
attention to content that really grabs their attention. advertising company That is why advertisers and marketers are tasked with making content more visual, eye-catching and creative.
According to a Brand Knew post , it would take just 2.7 seconds to grab someone's attention. Can
brands meet the challenge of short content?
Tips to create Stories
Quality content: The fact that the content is short does not mean that its quality should decrease.
On the contrary, it must add value to the user. Also, it must be planned and have a goal.
Create with the platform in mind: You must know the characteristics of the social network where
you will publish the content. Each one has different functions and those factors are also determining
for the content. It is not the same to do something thinking of an Instagram story that lasts 15
seconds to a Facebook that offers 5 seconds more.
