What is SEO for roofing?
SEO for roofing is the process of improving your website and its reputation online so that it ranks high in search engine results pages (SERPs) for keywords related to your services. The higher you rank, the more likely you are to attract visitors and customers to your site.
How does roofing SEO help my business?
Roofing SEO helps you reach your target customers where they’re already looking – online. About 85 percent of customers use the Internet to find local service providers, so if you want to reach them, you need to focus your marketing efforts.
With the right SEO strategy, you will bring people to your website who are ready to become customers. SEO closes 8.5 times more leads than traditional forms of marketing. So, for every customer traditional marketing brings you, SEO will get you almost nine, making roofing SEO imperative.
Grow your business with roofing SEO services
SEO for roofing companies provides a cost-effective (and proven) channel for businesses like yours to attract leads and generate sales. However, managing a roofing SEO strategy takes time and expertise, which is why many contractors partner with an SEO agency.
Traditional SEO services
Drive valuable traffic to your site with our traditional SEO services that include a thorough technical audit, on-page, and off-page optimization, and fresh website content.
Local SEO services
Reach local, high-value leads with our local SEO services, including citation management, custom content, Google Business Profile optimization, and more.
4 steps for getting started with SEO for roofing companies
SEO for roofer marketing offers many benefits to your company, but it’s important to recognize that it’s an ongoing process with many different parts. A roofing contractor’s SEO campaign involves a series of techniques that ensure your website appears at the top of search engine results, allowing you to get more clicks and more conversions.
Keyword research
An important part of the SEO process is research. This allows you to identify keywords that have the highest potential to generate valuable leads and connect you with your target audience. When it comes to the roofing industry, there are tons of keywords to target.
Enhance your research with keyword research tools like KeywordsFX or keywordtool.io — both of these tools provide valuable keyword data, from their search volume to their competition to their cost (CPC).
On-page optimization
On-page SEO refers to the content on your pages along with the source codes of each page.
When you have an optimized page, your content is unique with targeted keywords. But on-page optimization goes beyond your content and your keywords. It also focuses on the user experience (UX) of your website.
Quality content
With content capable of doubling your website’s conversion rates, it’s a vital part of a competitive roofing SEO strategy. Additionally, it allows your business to share your knowledge with users, which will encourage them to convert later.
By incorporating content marketing into your SEO strategy, you can provide a wide range of content that makes it easier for customers to make a purchase decision. For example, you can publish blog posts that answer common questions about a specific type of roofing, such as steel.
Link building
Building links to your roofing company’s website is critical to showing search engines that your site is worth recommending to their users. The more links you get from other high authority websites, the more search engines will trust your site’s quality.
For search engines, the quality of those links is more important than quantity. When writing your content for your roofer marketing strategy, it’s also important to link to other trusted websites to provide additional information on topics you don’t cover extensively. For example, check out a website that highlights an interesting statistic about the number of stucco roofs.
How do you measure the success of your roofing SEO strategy?
If you are considering developing an SEO strategy for your roofing business, it is critical to determine how you will measure the success of your campaign. It’s also important to set goals for what you want to achieve, whether it’s more purchases, more email signups, or more leads.
However, try to stay away from vanity metrics like increased traffic. They may give you the numbers you want, but they rarely lead to the results you want. If you’re outsourcing your SEO, keep this in mind, as less-than-stellar agencies will focus on these metrics.
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