Digital Marketing Predictions
New technologies open the door to new tools that will change the way digital marketers create strategies and create their web pages. However, Choosing which new tactics to integrate can be confusing and overwhelming. Here are the best ideas to Adapt to these Digital Marketing Predictions.
Here are five digital marketing predictions for 2019 that will help you build better campaigns:
1. Customer UX
The abundance of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly relevant messages. Customers expect a seamless omnibus experience, and marketers must be willing to deliver.
Understanding that customer travel is linear or unpredictable, marketers need to find ways to provide accurate insights into key moments in the journey that customers experience. Rather than channel experts, marketers need to become customer experience experts who focus on acquisition, retention, and loyalty.
2. Quality of Page Views over Quantity
Sophisticated web analytics tools that reveal a visitor’s online behavior take precedence over page views because marketers elevate “site time” as an important quality measure. The standard way for marketers to measure online performance is the number of page views. While those measurements are still important, marketers are beginning to gravitate toward more valuable measurements. So they can measure whether they are attracting the attention of their customers or not. Marketers will want to measure the average time spent, average scroll depth, bounce rate, and time between visits.
Making a customer’s time means you have to work hard to motivate, teach, and entertain them. Extending the time visitors spend on your site helps to be positive for the overall customer satisfaction with your brand. Improving quality means that marketers have to work hard and be very sophisticated in creating experiences that keep visitors staying. Key elements are constantly updating with new content, also providing relevant internal links.
3. Voice over Text
“Thirty percent of web browsing sessions may do without a screen,” Gardner predicted. Ok, Google, with Amazon’s Alexa, Apple’s Siri, Speech-to-Text technology, and the Internet of Things (IoT) devices, our facility motivates us to use hands-and-eye conversation-based information sites.
However, Marketers need to ensure that their web pages can be quickly found by virtual assistants with words that answer questions in a concise tone. Also, this will require some forecasting from the marketer to think about how the search query is done. When searchers express a query instead of typing, they are more likely to use more words. Marketers need to ensure that their web pages can be quickly found by virtual assistants with words that answer questions in a concise tone. This will require some forecasting from the marketer to think about how the search query may do. When searchers express a query instead of typing, they are more likely to use more words
4. Video Engagement
Consumers love video, and YouTube quickly became the second most visited website after Google. As a way to showcase, without saying, brands can convey more information about their products with a video. At the same time, video provides a way to increase engagement with customized customer chats, including answering questions, Thanks to them, and provide relevant product recommendations. Because, Mobile devices have made video creation more accessible and less expensive, and the advent of streaming services, including Twitch, opens the door to influencer digital marketing predictions. AI’s ability to transcript audio makes video search possible and can link to valuable user metrics to show how specific videos work.
5. Pictures vs. Keywords
In its infancy, visual search technology will continue its expansion into websites and dramatically transform search engine marketing. Much different than image search, visual search uses an image as a query instead of text. Buyers can search for an item using their mobile device’s camera or photo and then click Buy. Applications for search engines that provide results or products based on our environment can affect travel, clothing, furniture, home improvement, and every area of our lives. New tools in machine learning improve the ability to quickly process images and elements in an image.
Metadata is very important for visual search to help search engines search for images. Tagging specific images can be a difficult, but necessary task, if brands want to rank high in search results.
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