Google Penalties
What is a Google Penalty and How Concerned Should You Be? Google penalties fines when a website (or parts of it) violates webmaster guidelines – a set of marketing rules designed by the search engine to ensure a pleasurable user experience (UX) in search. If you are involved in search engine optimization (SEO), being fined by Google may hinder your long-term efforts. You may lose site traffic, have trouble ranking your pages, or your domain may be decrypted. But do not worry, because it is possible to jump back.
Another important step is to submit a recovery request. Unfortunately, some webmasters skip this section. Of the 400,000 manual fines imposed each month, only five percent apply to a ransom claim.
10 Google Penalties
1. AMP Content Mismatch
The Accelerated Mobile Pages (AMP) version and the canonical version that acts as the primary copy of the web page are different. If they do not, Google will not provide users with fast and smooth AMP content, which will affect their consumption experience.
Tips on how to recover from Google penalty:
Make sure both versions are identical. The text does not have to be the same, but users should find the same title and perform the same actions (e.g., watch the video under a specific section).
2. Cloaked Images
Clocking refers to the display of different content in search engines than what users see. Examples include images that are blocked by another image or text and inappropriate thumbnails.
Recommended steps to remove Google Penalty:
Unless you want to reduce or exclude images from the search, make sure the same images are displayed to Google and users.
3. Cloaking and/or Sneaky Redirects
This penalty is imposed when search engines view one type of content and users view another type. The latter may be redirected to content that is different from what they expected.
Google Manual Removal of Penalties:
Perform a complete technical SEO audit of your web pages to see if it looks different to search engine crawlers and users. Make sure you do not redirect to pages or spam domains with content that users do not ask for. If that sounds like a threat, hiring a Google recovery service provider can save you time, money, and effort.
4. Hidden Text and/or Keyword Stuffing
Hidden text is text or links that are visible to computers and search engines but visible to visitors. Two examples of white text on a white background and off-screen text supported by CSS (Cascading Style Sheets). Keyword padding, as we know, is the use of too many keywords. Both can be used to manipulate search rankings and penalize SEO Google.
Important Hack for Google Penalty Removal:
Censor your site for invisible text. Check and remove instances of repetitive keywords. Matt Cutts, Google’s former head of search standards, advised to document errors and conclusions and make sure they do not happen again.
5. Pure Spam
Aggressive spamming techniques include automated content creation, cover-up, and scraping. This manual fine taken by Google is very serious because it will penalize the entire site.
How to manually remove fines from Google:
You may have purchased a domain with a pure spam label. In this case, the first order of business is a thorough cleaning. Cutts said a black hat site is hard to come by again, but it can be done. When submitting your review request and describing how to avoid getting Google SEO penalties again, try your best to gain Google’s trust.
6. Sneaky Mobile Redirects
Mobile-only sneaky redirects that redirect users to different content than those available to search engine crawlers. Another case is redirecting visitors to the spammy domain instead of the URL promised in the search results.
How Google removes the penalty:
Make sure your site is not hacked and audit third-party scripts or components before requesting a review. Read the full recommendations here.
7. Spammy free host
Your free hosting service may support a significant number of spammy websites that violate the Google Webmaster Guidelines. In this case, the search engine will take action on all sites hosted by your service provider.
How to recover from Google penalty:
Google does its best to deal with private sites, so reporting spammy websites you visit may help track service misuse. If your site is manually operational, report it to your provider’s technical support. If you have a way, hire a WordPress expert to build a site with fast, secure, and secure hosting.
8. Structured Data Issue
This refers to inappropriately structured data intended to handle user behavior, such as hidden, inappropriate, or misleading content. To avoid or fix, see Google’s list of structured data issues.
Recommended steps to remove Google Penalty:
Make sure you comply with Google’s general structured data guidelines. Remove or update markup accordingly.
9. Thin Content With Little or No Added Value
From the label alone, you may have an idea of the products that fall under this manual penalty. But to give you an example, think of pages with cookie-cutter copy, door pages, or volumes of pages with thin, syndicated content that you did not write. As Cutts said, there is nothing to excite when users land on pages containing this kind of content.
Google Manual Removal of Penalties:
The easiest way is to remove low-quality or shallow content. But you can add value to it by providing original, review, insight, or new information from your research. Also, check out Matt Cutts, who discusses thin content in detail.
Although Google does not penalize duplicate content, if you overuse it to manipulate search results, you may be affected by the manual action.
10. Google News and Discover Policy Violations
In February, Search Engine Land reported that Google had released a new manual focusing on Google News and Google Discover. This expands the SEO Google Penalty list, which previously was intended for search only.
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