Website
As a business, having a poorly designed website, or even worse, no website at all can be detrimental to customer acquisition. 88% of online consumers are less likely to return to a website after a bad experience. Therefore, you should prioritize your online presence to increase your chances of attracting and retaining customers.
3 Ways to Build Your Website and How It Affects Costs
Ultimately, the cost of building a website comes down to how you choose to tackle the project: save money by doing it yourself or incur more costs by retaining the services of a professional. The pros and cons of each approach are weighed below.
Do It Yourself (DIY)
The DIY approach is the most cost-effective option for building a website. By doing the design yourself, your expenses cover the basic costs of setting up and hosting the site. This includes your domain name, hosting costs, an SSL certificate, a premium theme, and a drag-and-drop website builder like Squarespace, Weebly, or Wix. You can also use a traditional content management system (CMS) like WordPress.
Please note that once you take the plan, you will be responsible for every aspect of the website. This includes figuring out how to make your website templates mobile-friendly and ensuring security protocols are in place, checking if your WordPress theme is compatible with third-party plugins, installing necessary add-ons, and more.
While the DIY approach is worth exploring when building a simple website, it’s not always a viable option when dealing with larger projects. Taking on the task of designing a complex website yourself involves going through countless challenges and solving many design issues that only experienced developers can handle.
Pros
- This is the best option if saving money is a priority.
- This is a good opportunity to expand your skills and learn more about web development.
- You get the opportunity to test different ideas and experiment with different concepts.
Cons
- The learning curve can be very steep if you have no prior experience in web development.
- The process is time-consuming.
- Website quality may be below professional standards.
How much will it cost?
For a small business, brochure-style website, you’ll need a domain name (at least $12/year), a shared hosting plan (at least $60/year), a premium theme ($60), and premium plugins ($60/year), and a website builder ($12 to $15). Expect to pay upwards of $200 when you build your website.
Hire an independent professional
If you want to ensure that your website is of the desired quality, hiring a freelancer is the right way to go. Experienced web designers can implement your ideas, recommend features that can improve your business, and help you launch your site smoothly.
With our ability to connect businesses with skilled workers, you can hire a skilled web developer in no time. These professionals can help you create a custom website at various price ranges and work closely with you to ensure the success of your online venture.
Pros
- You get a sleek-looking professional website.
- You don’t have to spend weeks learning web design.
- Independent skills will help you manage the launch of the site.
Cons
- Working with an expert may require a significant financial investment, especially if the project is more complex.
- If you need to make changes to the site in the future, there is a chance that an independent expert will not be available for hire. A new freelancer will need some time to familiarize himself with the existing code.
- If you are not tech-savvy, you may have trouble getting your ideas across.
How much will it cost?
The cost will be determined by several factors, such as the freelancer’s hourly rate, site functionality, custom programming, and page size.
Experienced freelancers charge anywhere from $20 to $80 an hour. As a rough estimate, a small business site will cost you between $1,500 and $5,000.
Use an agency
Businesses that regularly tackle complex projects can benefit greatly from hiring a professional web design company. Apart from dealing with advanced site designs, these agencies can also offer a wide range of services beyond the scope of web development.
Working with a web design company can cost tens of thousands of dollars, which is why their client base consists mostly of large companies.
Pros
- Agencies have the resources to tackle complex projects.
- They offer an all-in-one package that includes site design, maintenance, and SEO services.
- They help you define your marketing strategy.
Cons
- Their price point is out of reach for most small business owners.
- They take more time to complete projects.
- An agency is not going to prioritize a small project but an individual professional would.
How much will it cost?
Depending on the size of the agency and the complexity of the project, the cost of hiring an agency can reach up to $100,000.
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