LinkedIn was changed the way business professionals connect worldwide. Today, it is used by over 380 million experts, consultants, and professionals in 200 countries and 24 languages. As the company developed, it transformed to include key features for marketing and talent solutions. By adopting content sharing, the group paid advertisements and other features; it has become a powerful platform to control your brand, grow a business and generate leads increase LinkedIn followers.
How to increase LinkedIn followers
In fact, 77% of B2B marketers state they have acquired a customer through LinkedIn. To effectively leverage LinkedIn’s attains objectives for your business; there are several concepts you will use. Here are seven steps a B2B marketer can use to increase your business LinkedIn followers:
Specify what your business is about
Your business page could reflect your image because it is the first thing people see after following you. First posts matter! Provide reliable information about your business to appear trustworthy and reliable. Provide a clear photo showing what your business is. Doing so will turn other viewers into followers.
Attach a link to your LinkedIn profile in your email signature
Moreover, Successful marketers consider the importance of linking social media to email. By keeping too many followers separate from business activities, you miss out on the opportunity to gain them. When sending content marketing, your main goal is to engage your followers in both email marketing and social media. Email list subscribers would like to click on social media buttons in your email, driving more traffic through LinkedIn.
Place a LinkedIn widget on your website or your blog
And then, One simple trick you can do is display your social channel button on your website and blog. Similarly in that way, visitors who are interested in your content and will click on your LinkedIn business page to follow you or share your article.
Post great content regularly
Continuing to publish high-quality content increases your visibility in engaging to increase the efficiency of LinkedIn. More people visit your page, so will also your followers. It happens in three simple steps.
First, you should keep your followers interested with regularly updated information so they check back for new content often. Second, when your audiences share your content or comment, their connections also can see the activity in their feed. This enhances visibility to potential followers. Finally, the step is to share your content with as many related groups as possible.
LinkedIn is a B2B social channel and business professionals accept visuals and graphics in your blog content, hence try to vary your content and post slide shares, infographics, and white papers.
Run a simple PPC campaign
Most often, the main purpose of pay per click is to advertise your website on a social channel or to combine emails from users. This results in them to a landing page after they click on your ad.
Positioning attractive advertising, which contains compelling headlines with intelligent content and compelling images can attract LinkedIn followers to your ad.
As a result, they will click on your ad, visit your website, follow you on your business page, and also raise more followers. The more bids you want to pay, the more likely your ad is to be attractive and get more users.
Similarly, you can start a follow-up ad campaign, which is featured on LinkedIn and can target your ad to specific companies. When users click that button to follow you, the activity spreads across their network, which encourages others to follow you.
Follow other companies
Social platforms like Twitter allow you to follow companies that are related to your industry. In turn, they follow you back. The same thing for LinkedIn; search for companies as your own and follow them. When you exhibit their interest by sharing their updates, they may follow you back.
Increase your followers from your employees
Your LinkedIn employees are usually one of your major followers. After that, Appreciate them sharing your post updates as their following will also see your continuous activities. Moreover, the result is that you increase your “views” potential which leads to a development in the probability of additional followers.
Conclusion
LinkedIn is a very popular social media channel for business professionals across the world. B2B marketers can use LinkedIn to enhance their brand visibility, develop relationships, and produce more leads. The basic steps to using LinkedIn effectively are:
- Creating a professional, interesting business page to enhance your credibility.
- Using social media links on your website and in your email signature to get more followers.
- Keeping a LinkedIn share button on your website.
- Posting high-quality content regularly to enhance the likelihood your audience will recommend your page to other people.
- Running PPC campaigns to enhance your web visitors, acquiring more followers to your LinkedIn page.
- Following other companies which have the same target audience to achieve their audience as new followers.
- Encouraging your employees to share your updates so their connections will notice you. https://ourstartupindia.com/2021/07/02/how-do-you-start-a-conversation-with-a-ceo/
