Newsletter Ideas
It’s 1 thing to hear those newsletter ideas are a great way to stay in touch with your audience. Or ask the oft-cited email marketing statistic about how to get $40 back for every dollar you spend. There are many different reasons you might consider sending a newsletter.
- Email newsletters can be part of your email marketing strategy.
- A company newsletter can be used for marketing or recruitment.
- An employee newsletter can improve internal communication.
- Blog Newsletter Share your latest blog posts.
- The product newsletter may include information about product updates.
But whether you’re using your newsmail for marketing or something else, you need to come up with newsletter ideas.
This post will give you over 100 newsletter ideas. It has fun ideas, ideas for events, ideas for social media and blogging, and more.
100 Newsletter ideas that’ll help you keep readers engaged
Value-packed newsletter ideas
- How-to guides
- Blog posts
- Top 10 lists for [topic]
- Roundup news email
- Frequently asked questions (FAQs)
- Interviews with an expert
- Ask me anything
- Cool, unexpected ways to use your product
- An insider’s do’s and don’ts list
- Tip of the month
Fun newsletter content ideas
- Tweet of the week
- Behind-the-scenes content
- Slice of life stories
- Share your Spotify playlist
- Holiday news email
Event newsletter ideas
- Event Invitations
- Event recaps
- Pictures of an event you went to
- Upcoming trade shows, panels, charity drives
- Industry news
- Hot take on the news
- Press coverage or guest posts
- New product announcements
- Job postings
Promotion newsletter ideas
- Social media contests and giveaways
- Limited-time coupon codes
- Referral rewards program
Newsletters related to your customers
- A thank you for an email (letter from the CEO)
- A poll or survey
- Customer stories and reviews
- Start with a great subject line
- Interview industry experts
33. Interview inspiring people
34. Host a poll
35. Share what you’ve published
36. Start conversations
37. Share a case study
38. Share a post from a guest blogger
39. Share quick tips
40. Share stepwise tactics
41. Share an actionable idea
42. Share facts
43. Talk about what you’re reading or eating or even dreaming about
44. Hiring? Spread the word
45. Curate job openings
46. Share how-to guides
47. Curate great content from around the web
48. Don’t just curate, share your opinion too
49. Share an interesting tweet or Facebook post
50. Share social proof
51. Talk about what’s up… in bullet points
52. Send a letter from a key team member
53. Give an insider’s peek
54. Spotlight someone to follow in the industry
55. Hand out an insider’s dos and don’ts list
56. Share a tip of the month
57. Share news of your community
58. Recommend podcasts to listen to
59. Share what’s up on your podcast
60. Share your Spotify list
61. Share new features and how to use them
62. Create a fav-feature series and loop in employees
63. Share lessons you’ve learned
64. Package lessons from folks in the industry
65. Share a roundup of what you’ve published
66. Discuss X things you wish you knew when
67. Talk mistakes
68. Point out mistakes you made
69. Celebrate with your subscribers
70. Dive into a story from history
71. Tell a childhood story
72. Shoutout to people you appreciate
73. Write case studies
74. Go all in with tear downs
75. Give practical examples
76. Analyze a sub-niche
77. Think up a series
78. Share a video series
79. Share a tips-based video in your company news email
80. Encourage subscribers to ask questions
81. Talk news
82. Share industry-specific news
83. Let graphics do the talking
84. Share easy-to-digest hacks
85. Discover, discover, and share
86. Break down tough concepts into simple understandings one
87. Help people make sense of things
88. Share a promo video
89. Tell me what’s up
90. Share reports in a few lines
91. Share insights
92. Highlight the best product deals for your readers
93. Answer reader questions
94. Teach how to make things
95. Look at the trends with your readers
96. Reveal industry secrets
97. Open up with your thoughts
98. Write an essay
99. Make predictions
100. Send out inspiring stuff
101. Share Memes
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