Social Media Traffic
Social media has become a very popular and useful tool that businesses can use to engage with their audience, build their brand name, increase sales. Also, build an online community around their company. But to increase social media traffic, you need to understand the impact of this on your business, your brand news. The sites you want to lead.
Improving social traffic requires consistency and a regular commitment to posting relevant, engaging, and eye-catching content. We have put together a guide to establishing your business presence and voice on social media, as well as three great tips on how to increase your traffic once you are set up.
Understand each Social Media Traffic and have a clear plan
To improve your social traffic, you must consider all the social media sites you want to post as a business. Then analyze the benefits they can provide, the audience they reach, and the brand messages they send.
Social media sites come in a variety of forms and are great for reaching out to your business not only current customers but also future customers. With 2.38 billion users on Facebook, 330 million active users on Twitter, and 1 billion on Instagram, these networks offer the opportunity to reach businesses very, very quickly.
To ensure that you reach the right people interested in your products and services. It is worth reviewing the statistics of account holders on these different social media sites.
The 3 ways to increase Social media traffic
When exploring each site, it is also important to consider what you want to achieve through social media traffic. Things to consider:
Visual content is key
For most of us who use social media, our focus time is very short because we spend a second or two minutes reading the title of an article, watching a movie, or watching the opening of a video to see if it is worth it.
As for businesses, your content must be unique to a user who catches the eye and rolls their feed on social media. Competition for attention is high as users follow hundreds or thousands of different accounts.
A great way to stop a user and see your content is to actually visualize it. So your visitors can engage directly without thinking too much about it.
Here are some ways to consider creating great visual content:
- High level photography
- Vibrant colours
- Visuals that tell stories
- A clear message
- Showing your services in a new way
One of the best sites to explore visual content is Instagram, where your company will begin to create a visual space where users can enjoy browsing. Instagram allows you to create an overall theme with your images based on the colors and content types you use.
Once you start creating your content, you will begin to create a brand theme and presence on social media that users will remember and recognize you for.
Turn your channels into mobile friendly and don’t forget important information
Since most people use social media on their mobile devices, the content you create and share must be mobile-friendly. It is easy to navigate.
As mentioned above, our focus on sites like Facebook and Instagram is minimal, so the layout of your page must be as clear as possible. So that users can immediately understand what you are doing.
Clearly incorporating important information about your company into your social channels will only grow your business. For example, the link to your corporate website plays a key role in creating new customers from social media with concise and contact information.
Be a quick responder
Social media has become an excellent platform for customers to interact with companies, especially when reviewing their products and services, answering any questions, and handling complaints.
As a business on social media, one of the best ways you can become popular with customers is to communicate with them as quickly as possible and respond to them as quickly as possible. Responding to tweets, messages, and comments can go a long way, with 1 in 3 people going to competitors when ignored on social sites.
Another great way to reach out to your customers is to set up a customer chatbot on Facebook, allowing live chat with buyers.
Social media is a way to communicate online, build networks and relationships, and by creating a caring, responsive presence you are more likely to gain them than to lose customers.
To learn more about increasing social media traffic, continue to Aartisto Digital Marketing Agency. For best results and to get more business LET’S DISCUSS