Video marketing
Today’s marketing competition is getting tight. Businesses need a way to capture the audience’s attention in the sea of content on the internet.
One of the most effective ways to do this is to create compelling content that everyone can enjoy. Videos are engaging content that most people have fun watching despite having different interests.
In fact, videos provide diverse informational yet entertaining content that people can access for free. Videos also help businesses connect with their target audience who was beyond their reach. Video marketing is a great way to get traffic and generate leads for your business.
Here are top seven tips on how you can successfully generate leads through video marketing:
1. Create informative videos instead of just promotional ones
Most people don’t like promotional videos because they are just advertisements with little or no substance in them. People enjoy watching videos that provide valuable information about the product or service being advertised.
That’s why they would rather watch videos that give them valuable insights than advertisements. For example, if you want to promote a blockchain service, focus on creating informative videos, such as blockchain games, that spark interest for people to learn about your brand.
Informative videos will capture the audience’s attention and make them interested in your business or product. It is also a way to help people learn more about what you have to offer without being an advertisement in disguise.
2. Use social media platforms to broaden your reach
Social media is one of the best ways to promote your business. It is also a great way to get free traffic and generate leads. You can reach out to a lot of people through social media and create awareness about your business. Use social media platforms to share your video with the public.
Channels like YouTube, Instagram, and TikTok are great for spreading your business content to the world. You can even use hashtags to share your videos with social media users. This will help you expand your reach and encourage people to watch the video.
3. Make sure the video is clear and easy to understand
Another way to make a great video is to ensure that it is easy to understand and follow. It should be concise enough for the audience to grasp what it is about in a few seconds or minutes.
If you want to introduce new products, make sure your video content is as simple as possible without sacrificing quality or value. The simpler it is, the more people will watch it and understand it easily. This will also make them more likely to convert into leads, sales, or customers.
4. Choose a format that suits your brand’s culture and personality
You need a format that fits into your brand’s culture and personality so that you can create a strong impact on viewers. If you want people to take you seriously, then choose an informative format like presentation videos instead of funny ones like parodies or music videos.
Also, while choosing a format, make sure that it will work well with your business goals and objectives. For example, if you want to increase sales or drive traffic to your website, then choose a video format that will help you do that, like a how-to video or an explainer video.
5. Use the right language for your target audience
The language and tone of voice used in your videos should reflect the language and tone used by your target audience. It should also be consistent with the content of the video so that viewers understand what you are trying to convey to them. If it is too formal or technical for them, they will not watch it, and neither will they convert into customers or leads.
You can use different kinds of languages for different kinds of people depending on where they are from and their age group. For example, if you want to reach out to people in Japan, you may use Japanese subtitles in addition to English ones because most Japanese don’t speak English.
6. Use videos on the landing page and thank you page
You can add videos on landing pages and thank you pages as well as in other areas in order to increase conversion rates for your website or blog.
Videos work better than text when it comes to converting visitors into leads or customers for businesses. That’s because it is easier for people to understand what you have in store through watching videos from your site than reading a whole article about it.
7. Add a call-to-action (CTA) at the end of your video
A call-to-action (CTA) is a statement consisting of a few words that prompt the audience to take immediate action that benefits your company. It’s a tool to urge people to move to the next step without aggressively asking them to do so.
CTAs at the end of your video will help you convert viewers into leads or sales. It will encourage them to visit your website or contact you for more information about what you are offering.
Wrapping Up
Video marketing has become a popular marketing tool in the past few years. The increase in video traffic and consumption on the internet has forced marketers to utilize this strategy to reach out to a wider audience.
Not to mention, videos are generally more engaging because they have visual and audio representation that other content marketing doesn’t. Videos help the audience imagine the context of the content described. Hence, minimizing the chance of misunderstanding.
If you want to attract more audiences and generate leads, using video marketing in your promotional agenda can help you achieve business goals more quickly.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
