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What is Brand Identity? And Key Elements to Develop Brand Identity

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Brand identity meaning
Brand identity is a collection of all the elements a company creates to give consumers the right image. Brand identity is different from “brand image” or “brand,” but these terms are sometimes treated as compatible.

Brand identity design
Brand identity design is a visual representation of your brand. The whole brand is made up of both perceived images and visual elements. It’s the first impression you make on your customers. The visual design of a brand is an image that you want to express to the world. It’s the personality of your company. The image is very important. If the most commonly used sources of information for an industrial company are websites, search engines, and catalogue, the company’s brand must be superior to other brands to be successful.

Inspiring brand identity example

1. Colorful brand identity
The color palette is a fundamental part of any brand identity. So why are these brands unique? Instead of using the color palette as a component of the ID, the color palette is the ID, with branding elements such as fonts and shapes.

There are several ways to create a colorful brand identity.

2. Sophisticated brand identity
For brands looking for smart shoppers, the brand’s primary goal is to convey that they are the most sophisticated option. However, a company that is not careful can easily go beyond “fantasy” and fall into “crowd.

3. Avant-garde brand identity
The best way to connect with your target audience can be better than other audiences. Leading-edge brands, brands that appeal to a very narrow niche or brands that build their identities based on their uniqueness, use cutting-edge brand identities with people only. You can build fast and strong relationships.

The key variance in the concept of Band Identity compared to Brand Value / Image are analyzed as under

The differences between brand identity and brand image are analyzed in the following ways:

  • Brand identity is the sum of all the components of a brand created by a company to show the correct image of the company to the consumer’s eyes. The brand image, on the other hand, represents a complete impression of the product or brand in the consumer’s mind, considering all sources.
  • Creating a brand identity requires the active participation of the company, but the brand image is passive and is created by the experience of consuming it.
  • Brand identity covers all visible elements of the brand, including logos, names, colours, and design symbols. In contrast, a brand image includes both visual elements such as logos, slogans, colours, and designs, as well as brand associations such as quality and reliability.
  • Brand identity represents the reality of the company: vision, mission, basic values ​​and objectives, and brand image represent the consumer’s perception of the brand.
  • Does your brand identity depend on how your company presents it to your target group? Rather, the brand image is based on the customer’s interaction and experience with the brand.

Brand identity is looking back to improve it. On the contrary, the brand image focuses on trying to improve the brand’s consumer experience. 

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