Content marketing is one of the most effective ways to increase your audience online. Continuing to share quality content is an integral part of the effective search engine optimization (SEO) campaign and is the driving force that will further guide customers into your funnel. The level of effort it takes to publish the special, well-written copy on a normal basis makes it easy to see. But does having duplicate content result in lower rankings on search engine results pages (SERPs)? Yes and no – not as you might expect.
What Is Duplicate Content?
The way Google ranks websites is very straightforward. Google will locate your website, index the information in it, and display it when it deems relevant to the search. At the same time, it is a complex process – especially if duplicate content is detected. But what is duplicate content?
As the name implies, duplicate content is when significant parts of the text match individual web pages or other content found on another website. This includes product descriptions, titles and footnotes, copies of blog posts, and other forms of malicious text (content copied without the intent of manipulating search rankings).
Duplicate Content Penalties and Google SEO Duplicate Content Rules
As mentioned above, Google Duplicate Content Penalty is a myth. Google does not impose a duplicate content penalty on web pages containing copy content. While duplicate content SEO does not have negative Google ranking factors, it can be detrimental to your SEO strategies.
Here’s how Google SEO duplicate content rules affect your website:
1. This prevents your web pages from being indexed.
Did you know that Google Bots follow crawl budgets in the process of indexing websites? In short, Google crawl budget is the amount of attention its crawlers pay to your website. Crawl Budget determines how much time bots spend browsing your website to index pages.
The bloated website, filled with copy content, runs on a Google crawl budget. On a reduced web budget, personal web pages had not properly indexed.
2. This prevents your web pages from being ranked.
Prevents duplicate content from being displayed on SERPs, except to use the Google crawl budget. While SEO duplicate content is highly optimized, Google does not want to display identical content. Instead of having five pages indexed and displayed in the rankings, only one will eventually show up in the SERPs, diluting the visibility of your website.
3. It dilutes attachment equity.
When a web page receives backlinks, more power is sent to it by link equity. As more pages are linked to that page, its authority will be enhanced because Google will view it as official content. But when you have multiple versions of the same page, other sites may link to different copies of that page, reducing the number of links you receive. It can be problematic to search specific pages to rank.
How to manage duplicate content SEO issues
Identify issues with duplicate content verification
Problems with copying content cannot fix without first knowing where they are. The best way to do this is to use tools such as copy content verification to find out where they are. Automatic duplicate content verification can help diagnose these issues, whether they are text volumes or duplicates of the entire page. Read the list of the best online tools you can use and choose one.
Set up a 301 Redirect
First, “What is 301 Redirect?” Let us answer the question. 301 Redirection is a control used to point a page permanently when the entire link passes equity. Setting up 301 redirects is often the quickest and easiest way to resolve issues with copy content. This can use to remove the competition between the two pages and send all the links pointing to the duplicate page to the original page.
Use the canonical tag
If you do not want to set the redirect, you can also use the canonical tag. What is an appointment tag, you may ask? The canonical attribute indicates that a particular page is a duplicate of the original and everything else.
Add the Noindex Meta Robots tag
Another way to control copy content issues is to use meta robots, especially the “Noindex, Follow” attribute. The use of the tag explicitly tells Google to exclude certain links from the code, while allowing the page to crawl.
Change custom domain settings in Google Search Console
In cases where you have multiple domains (not www and www), you can set the preferred domain in the Google Search Console, allowing you to specify how Google crawls the various URL parameters. You can find this option under Site Settings in the Google Search Console.
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