Irrespective of the times we live in, marketing will never go out of style. As long as you are creating products or services with utility for your target audience, you would need to employ the best advertising campaign to reach out to them.
Advertising Campaign is about a brand and its audience, but they can also draw attention to products in a more creative. The best way to generate excitement for a product is to put it into action.
BTL marketing helps attract more customers while increasing the number of leads for a brand. Innovative and creative BTL activities are the most preferred marketing strategy used by marketers in the current scenario, as they create a niche for a brand. It helps the brand mark its presence in the market.
The advertising strategy involves BTL activities that are memorable and very specific because they are targeted at a group of consumers. BTL activities focus more on conversion than on brand building.
Examples of Below-the-Line Activities
There are various below-the-line activities, each varying in cost and effectiveness. The most popular include, but are not limited to, the following:
- Trade shows: Trade shows allow for one-on-one interaction with potential customers and make it possible for brands to get truly creative. Not only can you educate the potential consumer about your brand and its offering at a trade show, you can also get them involved and engaged by coming up with exciting activations and experiential marketing ideas.
- Experiential marketing: Experiential marketing is all about providing potential customers with a memorable experience that they will always associate with your business. There are no limitations when it comes to what you decide to do—the more creative you are, the better! After all, the whole point is to stand out from the crowd!
- Email marketing: Email marketing can produce excellent results if the design of the messages sent out, as well as the overall message, is well thought out and targeted. It should resonate with your readers from the very start.
- Door-to-door marketing: This is one of the oldest below-the-line marketing techniques in the book, yet it still yields impressive results. The key is to hire and train friendly sales staff who are charming and who understand the true essence of your business. You’d be surprised how much of a difference exemplary brand ambassadors can make to your campaign!
Benefits of Below-the-Line Activities:-
Countless business owners opt to embrace the power of BTL activities for the following reasons:
- All in all, compared to above-the-line marketing activities, below-the-line activities are much more affordable.
- Below-the-line activities provide you with more opportunities to build on the customer-brand relationship. It allows for a more personal, intimate, one-on-one point of contact.
- It is easier to track and promises an impressive return on investment.
- It is easier to keep an eye on the budget.
- It provides you with the opportunity to go viral.
- Promotions can be extremely targeted, ensuring excellent value for money.
Conclusion
BTL are nothing less than a boon for businesses. They are much more affordable and help in building better customer relationships. From trade shows to door-to-door marketing, BTL agency in India helps in covering all the dynamic aspects of marketing. If applied in a better sense at the best time it can help in fetching leads and sales for the business.
