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Writing skills for digital marketing that will make you stand out

writing skills for digital marketing

Digital marketing is a big part of any business strategy. But the only way to truly stand out from your competition is through content that engages and converts your audience. 

Paraphrase is the perfect tool for creating digital marketing content that draws your audience in, engages them, and ultimately converts them into customers. Here are some tips on how to write for digital marketing.

Be provocative

If you want to stand out in a crowded industry, be provocative. You’re allowed to make people angry or uncomfortable, but do it in a way that offers value and clarity.

  • Use a provocative headline.
  • Lead with the punchline.

In this example from The Atlantic, you can see how writer Olga Khazan uses an unexpected approach to grab her reader’s attention and force them to keep reading: “You would think that the most successful people on Earth would know how to be happy.” But they don’t. “Yes, even rich entrepreneurs have problems, and they aren’t as resilient as they think they are.”

Use the right tone.

And the last thing you want to do is confuse your audience by using a conversational tone in one piece of content and then switching to an authoritative tone in a different piece.

For example, if you’re writing about how to use email marketing, don’t suddenly switch to first-person with “I” or “me.” Keep your voice consistent for each piece of content.

Practice your writing skills.

The best way to learn is by practicing. The more you write, the better you will get. Writing about topics that interest you and in a style that suits your audience are two other keys to improving your skills. 

The paraphrasing tool in digital marketing is a great way to practice your writing skills as well as learn about the topics that interest you. The more you write, the better you will get, so try this tool often.

Avoid cliches

One of the most important things to remember when writing is to avoid cliches. They’re boring, they’ve been said a million times before, and they don’t add anything to your content. 

If you want to stand out from the crowd, avoid using cliches in your writing at all costs! Use a thesaurus instead of repeating words over and over again. If you can’t think of anything else to say, ask someone else for help—that’s what they’re there for.

Make sure your content is easy to read and understand.

You should make sure your content is easy to read and understand. This means using bullet points, subheadings, lists, short sentences, and simple language. You should also use a conversational tone. 

Paraphrasing is also a good way to make your content easier to read and understand. Use short sentences and simple language. Remember, you’re writing for people who aren’t experts in your field, so don’t use jargon or complicated words that most people don’t understand.

Use wit and humor.

Humor can be a powerful tool for writing, whether it’s in the form of a joke or a wisecrack. When used correctly, humor can help you convey your message more effectively and make readers remember your brand with fondness.

So how do you use wit and humor? Here are some tips:

Write down one or two ideas that would add some levity to the piece. Then think about how they could fit into what you’re trying to convey. You’ll be surprised at how easily this can happen. If you’re writing a blog post, try to find a way to weave your humor into the opening of the piece. Readers are more likely to read on if they’re intrigued by what’s happening right away.

Make it come alive with metaphors and similes.

If you want to write a copy that will stand out, then use metaphors and similes in your writing. Metaphors involve describing something as being something else, like saying your business has a heart when you mean it’s compassionate, or saying that an app is like a book or movie when it’s not actually an object of those kinds. Similes compare two different things using “as” or “like”: she’s as big as an elephant; he plays the guitar like Eric Clapton.

Metaphors and similes are powerful tools because they can conjure up images in people so that they feel more invested in what you’re trying to say. They also make boring writing more interesting (and therefore easier to read), which is great if you want people to pay attention.

Remember that your audience is more important than anything else.

The most important thing to remember when writing is that your audience is more important than anything else. This means that you shouldn’t be writing for yourself, search engines, your boss, colleagues, or family.

When we think about our customers and potential customers, we tend to focus on what they want and how they will benefit from using our products and services. But when it comes down to it, there’s only one thing they really care about: themselves. 

They want the best possible outcome in their lives and will work toward whatever that may look like for them personally, which means they will only be interested in what directly benefits them.

The paraphrase tool helps you write content that is both relevant and highly readable by your customers. If you can’t write in a way that makes people want to read it, then you won’t be able to reach them with any kind of message.


Paraphrasing in digital marketing is an important part of the job. If you want your writing to stand out from the crowd, it needs to be unique, original, and grammatically correct. With the Paraphrase tool in marketing, you can create compelling content for your website, blog posts, or social media channels, without having to worry about plagiarism or grammar mistakes..


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