Customers buy after watching a video
A new survey has revealed that video has a remarkably positive impact on consumers over the buying life cycle and drives brand awareness and engagement. 73% of those surveyed concluded that they would be more likely to purchase a product or sign up for a service if they saw a branded video describing the product. A new survey has revealed that video has a significant positive impact on consumers who buy after watching a video with the buying life cycle and brand awareness and engagement. 73% of those surveyed, watching a branded video describing the product, concluded that they were more likely to purchase an item or sign up for a service.
Highlights of the Report
- A survey of 96% of consumers found that videos help them make online purchasing decisions
- They surveyed 71% of consumers confirmed that watching a corporate video created a positive impression about the brand, service, or company.
- 73% of consumers are more likely to purchase after watching videos that explain a product or service
The Impact on Customers buy after watching a video
Of the 1,000 people who responded to the survey, 96% said video content would be useful when making purchasing decisions online. Other metrics about using video content for comparative shopping were also high, with 93% of those surveyed confirming their use of the content.
However, 87% of business videos were found to be helpful for further research on the services or products of the same brand, and 93% watched the video for instructions and guidance after purchase. Although this is a relatively small sample, the percentage of respondents. Those who confirmed using the branded video to inform and guide them, both before and after purchase, are amazingly inspiring.
Consumer Video Preferences
Moreover, 83% of those surveyed confirmed that the optimal length for a sales or business video is 5 minutes or less. Wondering how long it will take? Yes, we too. It would have been nice to see some comments on different video lengths and viewer preferences.
Respondents preferred electronics (57%), restaurants (39%), travel (34%), and fitness/fitness (33%), depending on which business video content was welcomed. 42% liked descriptive or descriptive content such as 360 views of a product.
Most Shared Kind of Video Content
At least 94% of respondents watch the video at least once a week from their desktop. And 76% of smartphone owners watch the video at least once a week on their mobile devices. So the video plays a huge role in the lives of consumers. Viewers want to share what they saw, especially if the video has a ‘share’ option (80%). Even more encouraging is the fact that 89% of all respondents consider a video to be educational, while 86% of respondents are likely to share a video.
Methodology
Animoto explored the U.S. Adult Consumer Representative model to learn about consumer perceptions and experiences through video marketing as an advertising medium. Also, The web-based survey was launched on December 26-30, 2013 with a sample size of 1,014 (margin of error +/- 3 percent to 95 percent confidence).
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