Every institution has a unique story and different events that take place there. To tell this story to prospective students and other academic leaders, there must be a platform for them to hear it. Content marketing in higher education, therefore, creates room for these stories to be heard.
Publishing your students’ accomplishments, ongoing research, and other initiatives that support students attracts more interested personnel to the university. Proper content marketing is therefore important to ensure better and clearer information reaching your audience. Some of the best content marketing strategies for higher education are highlighted below.
University Blog
Having a blog for universities plays a vital role in helping the university build its brand voice. This also attracts more prospects by sharing consistent messages and providing valuable content for others to read. The blog features campus news, students’ success, and also the faculty spotlights.
This plays an important role in attracting more students and stakeholders to the university. Blogging these accomplishments is one of the best higher education content marketing strategies.
Video Content
Video content is the way to go for successful content marketing. You can use video content to showcase faculty interviews, campus life, academic programs, and much more. This creates a dynamic way to interact and connect with your audience.
It also conveys the universities’ most unique selling points effectively. You can use students to create and make attractive videos that will capture the viewers’ attention. They should ensure that the videos are clear and nicely captured.
Build an Online Community Around Your Content
For successful content marketing, you should create an online community around your content. This will enhance engagement with prospective students and alumni by providing a platform for sharing and interactions. It also creates a supportive environment that makes your institution’s reputation even stronger.
By engaging your audience, they get to learn and ask questions on one about the university. Their questions and concerns are well attended, which makes it easier for them to choose your institution.
Use Email Marketing Campaigns
Email marketing strategy is a successful tool to use for higher education content marketing. It delivers personalized content directly to the prospective student. Newsletters, program updates, and event invitations can be included in the emails. You can also send information that is tailored to the recipient’s interests.
Informative Digital Guides and E-books
Most individuals and institutions use eBooks and digital guides to attract students by providing important information such as learning programs and career exploration. When the content in this format is made purposive to reach the targeted group, then this will increase the visibility of the university to other students.
Wrap Up
Successful content marketing for higher education will make your institution more visible to the public. It will attract more students and prospective people to take part in your programs. Some of the successful content marketing strategies to use for higher education include creating a university blog, using video content for advertising school programs and campus life, and also building an online community around your content. You can also use email marketing and informative digital guides and e-books.
