What is LinkedIn’s marketing strategy?
A LinkedIn marketing strategy is a plan that you create to achieve your marketing goals on your business platform. Then, it develops the steps that you need to grow your brand and to reach your business goals.
A thorough LinkedIn strategy combines the power of company pages with the personal accounts of employees. So these pages are useful for brand awareness and sharing company updates or articles. LinkedIn posts favor getting less engagement because people don’t connect with brands as easily as they do with people.
A LinkedIn strategy includes,
You should clearly explain what your brands need the most at the time. Your goals should be real, relevant, measurable, and time-bound. Achieving your goals may take time, but it is not so difficult to provide consistent and quality content and stay up to date in your industry.
Why is LinkedIn Marketing ideal for B2B marketing?
LinkedIn is the best network to generate leads. Customers and prospects are more likely to post questions and needs, which allows the B2B marketers to identify new leads. LinkedIn company page features are used to allow a business to reaches its target audience. This page can also be used to promote your brand’s core values, nurture leads and improve the visibility of any job opportunities currently available. Communities are important to the success of every business.
One of the most important B2B social media platforms is LinkedIn. It can help to more attention towards your business.
How do you build a complete LinkedIn marketing strategy for business?
2021 is just around the corner, so I’ve made a list of ideas on how to create an effective LinkedIn marketing strategy for your business in 2021.
10 LinkedIn strategies to create a successful page are,
Create a company profile
The LinkedIn company page is a must if you want to promote your business on social media. You will build brand recognition by providing a way to promote your products and services to customers.
51% of companies acquired a B2C customer on LinkedIn
Start a company profile by following these steps:
- Create a page
- Set up your page identity
- Configure the visual identity and slogan
- Create a company description
Post relevant and engaging content
Your principal objective is to boost your page’s engagement, so make sure your post restrains helpful tips, tricks, and information related to your industry.
Avoid writing promotional presentations and focus more on content that provides deep information for your followers or lessons learned during business pages.
Use LinkedIn Stories
This feature plays a vital for business, and here are three great ways every business should use LinkedIn Stories:
- Share behind the scene moments
- Important projects you are working on
- Host a corporate Q&A
Make your company’s name known
Inviting people to follow your page is an excellent way to do it. This strategy will allow you to have a bigger set of connections to follow your business.
If you want to increase your LinkedIn page connections, you should try this
- Invite your connections to follow your page.
- Promote your LinkedIn company page on other social media channels.
- Mention your LinkedIn page in your emails.
- Personalize your connection requests – Make sure your employees mention your brand in that note.
Add LinkedIn groups to your page
Use your LinkedIn profile, and be part of an existing group or commence a new group. Being the admin of a group, you attain control and awareness in the industry.
Step by Step Procedure to create a LinkedIn group, follow these steps:
- Click the Work icon
- Visit more LinkedIn products, select Groups
- Click Create a new group
- Click the Create button, and you are done
You also have the option to feature that group on your page.
- You will see the “Featured groups tab.”
- Click Add a LinkedIn group.
- Select the group you want to showcase on your page
- Click Save
Define your goals
Building brand awareness may take time, but the key to success is persistent and quality content, plus staying up-to-date in your industry.
An American author started the idea for SMART goals.
S-Specific, M-Measurable, A-Achievable, R- Relevant, and T-Time-Bound.
Your LinkedIn goals must be with the goals you set in your work plan.
Make your team involved in your business strategy
Firstly, you should know that your brand’s best ambassadors are your employees. You can increase your presence by asking them to share articles from the company’s blog, new features, events, and also mentioning the company name in the post.
Mention people in your LinkedIn posts
Tagging people you have quoted in the content you are sharing is an important step in your LinkedIn marketing strategy.
The people you have tagged will be notified, and people who follow them to see the content.
Moreover, this LinkedIn marketing strategy will help your posts become more visible and mostly increase your page’s overall engagement.
Use hashtags
Hashtags help users find content on a particular topic, and when you add hashtags to your posts. You will get a higher chance of being discovered by LinkedIn members who follow or search for the hashtag you’ve used.
When you upload something LinkedIn will suggest to you some hashtags according to the topic you’re sharing with your followers. You can write your own using the # symbol.
Measure your LinkedIn performance
Your LinkedIn analytics can help you make informed decisions that lead to better results.
Finally, try to track some LinkedIn KPIs – followers demographic, several followers, impressions and reach, engagement rate, etc. It will help you boost your reach at your industry level.
