What is an email open rate?
First, we will define some standard email marketing metrics and how they relate to each other. Here is how email open rates and related metrics are defined and calculated. Email open rates are calculated by dividing the total number of open emails by the number sent. This is a very simple statistic. Send 1000 emails. 200 is open. You have a 20% open rate.
What is a good email opening rate?
Overall average open rates are not very effective because each email list is unique. But in order to have a place to start, This makes the overall average opening rate less than 20%. And, of course, the data is always changing.
Open charges for email by device
It is difficult to find reliable data for this, so we will not pick and choose specific numbers. But the obvious thing is that half of the emails are opened on mobile devices, even for younger people.
So often email marketing (like any marketing) will get to know your audience. If a large percentage of your audience is young, it is even more important that your emails are optimized for mobile devices.
Email open rates and customization
When most people think or ask about customization, they imagine using the subscriber’s first name. Like emojis or other subject line techniques, putting a person’s first name in a lesson is a tool at your disposal. With frequent use, its effectiveness dies down slowly.
The best way to improve your email open rates
Keep your list fresh
You may have heard the advice that it is important to send emails to your subscribers on a regular basis so your list will not be outdated.
But, over time, email subscribers may go back to the old ways. Some people may have changed email accounts or they may not be interested in your brand.
So it’s a good idea to keep your list fresh and filled with confirmed subscribers and delete inactive subscribers from time to time.
Divide your list
When people decide whether or not to open an email, one of the most important factors is whether or not they think email is right for them.
You can start by adding tags to your subscribers based on behavior such as buying behavior. So when someone becomes a paying customer, you send them different kinds of emails than you send to someone who has never bought anything.
Avoid spam filters
Spam filters have become more complex over the past several years, but they are not yet perfect. Your emails – even your best emails – can still get stuck in the scary spam folder and not see daylight.
If you want to increase your email marketing campaigns, you must do everything you can to avoid being flagged as spam.
Your time is perfect
Time will have a huge impact on whether or not your subscribers open your emails, so think carefully about what time and on what day you are sending your emails.
You may not be able to find the exact time right away, but do any A / B testing to see which deadline works best and explore what’s in future campaigns.
Stand alone on your subject line
When it comes to email open rates, your subject lines are everything. Your task is to make your subject lines unique.
Companies have been using email marketing for years, often copying the same subject line formulas.
As a result, these common material lines are often filtered out white. To stay out of the competition, you need to be more creative with your course lines.
Write to only one person
When you draw your subject line and message content, it is natural to think of the thousands of people who will receive it.
However, just like talking to an individual, writing with a personal syllabus and a personalized message can be very effective.
Write awesome content every time
The content in your email is really important for open rates because if your subscribers are happy with your content they are more likely to open your emails in the future. They may also start to eagerly anticipate your emails.
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