Boost Your ROI with Best Email Marketing Practices
Email marketing keeps on providing brilliant outcomes by acting as a great source of communication with potential customers. Low investment and higher ROI make email marketing the best investment. Benefiting from it manually is impossible so, use innovative software.
To get the most out of your email marketing campaign, it is important to use a robust strategy. Plan based on who you want to communicate and what message you want to convey. In this article, you will find fool-proof and result-driven strategies driven by key data and actionable insights.
Create and Grow Your Email List
Build your email list with existing contacts and people you know. Gather contacts by placing a paper sign-up sheet behind your register and including a sign-up form on your website. You can also allow your loyal customers and social media followers to sign up or import contacts from Outlook or Gmail accounts.
Never attempt to buy an email list as it can lead to unsubscribes, poor reputation, and reports of spam. Once you build a real email list, grow it by growing your business. Include a share button in your emails and host lead-producing ads on your social media channels to grow your list.
Automate Email Marketing Campaigns
Setting up automation on your email marketing campaigns can save quality time and enhance customer experience and retention. Automating campaigns will allow you to send triggered emails based on customers’ behavior and journey phase, and your website action.
Create automated emails using comprehensive email marketing software such as Mailchimp and MailerLite. Read online articles on MailerLite vs Mailchimp to compare and find out which tool suits your business needs the best.
Use Professional Template
If you find difficulty in creating appealing emails, you can ease the process using professional templates. Choose an enticing and clean layout that will convey your message quickly. Prioritize using a mobile-responsive email template that looks great on all devices.
Customize the selected template by placing your brand’s logo at the top and make the logo clickable by inserting your website’s link. Include the signature color of your business and create a footer with your brand name, contact details, and your social media channel links.
Create Convincing Messages
Take time to create email content that persuades recipients to take the action you expect from them. Be sure to create and share messages that resonate with customers’ requirements and solve their issues. The content has to be relevant to the customer’s pain point.
Most importantly, customize your messages as recipients are more likely to open your emails if they are customized for them. Customization can produce a $20 return on investment for every $1 you spend. You can create a customized message using customer data.
Be Creative with Subject Lines
The subject line plays a fundamental role in email marketing. About a large percentage of people identify if an email is spam by seeing its subject line. The subject line of your email is the first thing that recipients see. So, try to create a subject line that draws recipients’ attention and creates excitement.
Never use clickbait or spammy subject lines because it can result in a rise in unsubscribes. Moreover, it can negatively affect your reputation. Create a CTA-based subject line of less than 90 characters to make the message more readable.
Preview and Test
If you are first time using any email marketing strategy, it is vital to preview and test it thoroughly to avoid mistakes. Any grammar error or spelling mistake, and wrong or irrelevant links can miscommunicate the message.
Sadly, once you send the email, there is no back button. So, before sending an email to the potential audience, test it yourself or let other staff members do it. Test your landing pages, email templates, subject lines, or home page to make practical decisions.
Track Your Practices
To improve the effectiveness of your email marketing practices, it is important to track crucial metrics. It includes click-through rate, open rate, unsubscribe rate, and lots more. Tracking your results will help in identifying what is working and where you need improvements.
Review your email reports to determine who opened emails, who tapped on particular links, and what recipients are finding more interesting. Also, track other actions like how many clicks on the donation page are turned into real donations.
Conclusion
Now that you know the best email marketing practices, it’s time to get started with successful email marketing campaigns. Since email marketing keeps evolving, it is important to update your strategy and test new practices.
Use professional templates, create automation sequences, set the right send time, and see reporting metrics to make data-driven and confident decisions. If you use these crucial practices, you can keep your customers responsive, improve campaign performance, and grow your business.
