Maintaining a strong website is crucial for any current business. Without an online presence, many businesses fail to reach their target markets and fulfil their potential. If you are a business owner, you may be looking for ways to make your website more attractive. Here are five commonly overlooked ways a business site can be improved.
1. Connect Your Social Media Accounts
Consistent branding across your business’s social media accounts is already an important factor when trying to reach and connect with potential and existing customers. In addition to this, you will also need to link your website to each social media account and vice versa. Some preset web design layouts include a wide array of clickable icons that are intended to lead visitors to connected social media platforms, but if you don’t have a Facebook page or Instagram account, for example, remove these unnecessary icons from your page as neglecting to do so can distract and frustrate site visitors. Only keep preset links that are relevant to your business purposes.
2. Check Your Spelling
Spelling errors, especially on a business’ homepage, can immediately put off a potential customer. There is nothing wrong with making mistakes but failing to check for them and make the necessary changes gives the impression that your business is unreliable and untrustworthy. If you aren’t confident in your spelling, there are plenty of software services available that can perform the task on your behalf.
3. Don’t Use Unnecessary Links
Similar to the first point, including links that don’t lead anywhere will make your site seem unprofessional. When building a website, you may notice preset links with titles such as ‘contact’ or ‘blog’. Only keep these links on your site if you can provide something relevant on the other side of the click. When a visitor to your site clicks a link that leads to an error message, they are much more likely to leave your site and check out a competitor.
4. Use a Premium Layout
A smooth and easily navigated layout is essential for a good webpage. If you are unfamiliar with web design, seek the assistance of an expert in the field. For best results, you should choose a quality web design agency. The professional touch will help to make your business’s site stand out from competitors who may have a less refined web design. A strong layout can make a surprising difference to the success of your website.
5. Focus on Functionality
Some businesses believe that the flashier images or more effects they can apply to their main page, the more success they will have. For example, moving logos or transitional photo galleries can make your webpage much slower and less user-friendly. When a website is difficult to navigate or runs too slowly, your business will lose visitors and potential customers.
For a business to succeed in today’s world, it must not only have a website, but a website that is streamlined, professional, and easy to use.
