Running an eCommerce store is very different from managing a physical retail store, and both have their own unique challenges. Each of them has unique advantages – and for e-commerce stores, the biggest analytical data.
As you operate online, you have the ability to keep track of each of your customers, understand how they find your store, which pages they visit, and what persuades them to make a purchase.
Unlike in-store retailers, you never have to guess how a visitor found your site, making it easier than ever to see what works and what doesn’t in your marketing strategies.
All you need to get started is the right set of tools. There are hundreds (if not thousands) of options online to track and analyze your site.
This means that whatever your needs are, there is a tool to meet them – you just have to find it.
6 Types Ecommerce Analytics Tools
Google Analytics is the most widely used analytics tool in the market. If tracking is not yet installed on your site, this should be your starting point.
It provides in-depth information about your site’s traffic, including how your visitors find you, which pages they visit, how long they stay, and more. This data will be useful to any site owner and will help them learn more about your customers and how to access them effectively.
Piwik is a free web analytics site and offers many features such as Google Analytics. The main difference between the two is that unlike Google Analytics, which can be accessed through your browser, users need to download the software for Piwik and install it on their own servers.
Once installed, you can use it to track all your eCommerce changes and other goals you have set for your site. You can monitor multiple sites at once, set up custom dashboards, and view the real-time flow of visitors to your site.
Kissmetrics is one of the most popular payment tools among eCommerce site owners, and it has many features designed to maximize online conversions.
It allows you to see the paths your customers will take before they buy or drop, making it easier than ever to understand what your visitors are buying – or not.
It shows each visitor’s “profile”, which includes every activity such as viewing pages, creating accounts, and adding items to their carts.
The goal of Kissmetrics is to show you the general routes your visitors take before making a change and then use that information to turn your traffic into customers.
Mixpanel is similar to Kissmetrics in that it allows you to view your site and focus on changes based on sales funnels. It also offers advanced features for mobile and app tracking.
One of the main advantages of Mixpanel is that it allows advanced sectioning of reports. While this may require some developer experience, it also allows you to separate clients beyond standard e-commerce reports and view your data the way you want.
Although Crazy Egg is not a traditional analysis site, I have included it in this list because it is another valuable tool for collecting visitor data.
You can use their thermal mapping tools to view user behavior on your pages, such as clicks and scrolls. This means that beyond the basic analytical data on what your audience is doing on a page, you will see what content influences their results.
You can also use their “Confetti” feature to view clicks in different colors based on their recommended source. This allows you to gain a deeper understanding of how your visitors and their site will respond based on how they first discovered you.
Visual Website Optimizer
Visual Website Optimizer is an A/B testing tool that you can use to improve your eCommerce analytics platform changes.
If you do not know the A/B test, it involves creating multiple versions of a webpage and changing the versions that visitors see. Once you have run enough tests to collect significant data, you can determine which version generates the highest conversion rate.
On your eCommerce analytics, you can test many elements including colors, layout, images, ads, action calls, and your check-out process.
What is the most widely used data analytics tool?
Excel is, of course, the most widely used data analysis software in the world. Whether you are an expert on R or Tableau, you will use Excel for murmuring work.
What is Ecommerce analytics?
Ecommerce analysis is the process of gathering data from all areas of impact in your store. You should use this data to understand changes in customer behavior and online shopping trends.