Google supports many great search look elements that you can apply to your search results page.
Different types of Google search results:
Google search will automatically generate some of these types of results, but your site can code
most of them, as we’ll see later.
General categories of search results:
Google search results include different types of display features. Its appearance changes over time,
and the same results may look different depending on whether you are viewing it on your desktop or
phone, your country of residence, or many other factors. Google is trying to display the results in the
format that is most useful to search engines. These search results are primarily in the following
general categories:
- Smooth blue link
- Improvement
- Abundant results
- Knowledge panel entry
- Featured snippet
- OneBox results
- Discover
Why specify the page search function?
Adding search capabilities can make your search results more appealing to your users and encourage
them to interact more with your website. Below are some case studies of websites that implement the site search feature. Rotten Tomatoes has added search capabilities to 100,000 unique pages, with a 25% higher clickthrough rate for structured data-enhanced pages compared to pages without structured data. Food Network has converted 80% of its pages to enable search capabilities, increasing visits by 35%. Rakuten found that users spend 1.5 times more time on pages that implement search capabilities than unstructured data pages, and that AMP pages with search capabilities are 3.6 times more engaged than pages. .. Non-functional AMP.
What is the best feature for my page or site?
Some features are only appropriate or available for certain types of information on your site. For
example, Review Stars can be used for recipes, but not for datasets. Other features are only
available on certain device types (mobile or desktop). The following table shows the features
available depending on the content of the page or site. Some features are site-wide and others are
page-by-page. The gallery page shows details of each feature.
Enable the search function of the site
There are also features that can be requested using structured data on the page, such as star
reviews and recipe cards. Google will automatically implement some features, such as site links,
without having to code the page.
To implement the search function:
Use this table to choose the features that are right for your page or site. Some features are available
for all content types (for example, preferred site names are available for all page types), and some
rich results are content type specific (for example, rich recipe cards are used for recipes). Possible).
Implement the functionality as described on the Google Developers website. Developers should use
a wealth of results testing tools to validate structured data to ensure that it is valid and complete. Be
sure to follow structured data quality guidelines to ensure that your page content and its use meet
these guidelines. Non-compliant pages are not eligible for the use of structured data.
Use the rich corresponding results status report to see if Google can detect and process your
structured data. Check the Rich Results Status Report regularly for errors. Structured data that was valid in the past can suddenly fail if the site template changes, or as a result of other unexpected events.
Measure the performance of your search function
Some search features allow you to track user traffic directly in performance reports. To monitor
traffic, select Search Aspect in the report. If you don’t see the filter for a particular feature. Currently, not all types of functions can be tracked. Read the documentation to see what features
you can crawl in the search console. Google has not found an instance of that feature on your site.
Comparison of search function effects
It’s a good idea to compare the performance of searchable and non-searchable pages to determine if
it’s worth the effort. The best way to do this is to do it before and after testing on a few pages of
your site. This is a bit tricky, as the pageviews of a page can be different for a variety of reasons.
Instead of using structured data, get some pages of your site that have months of data in the search
console. Choose a page that is not affected by the timing or the timeliness of the page content. It
uses pages that don’t change much, but is popular enough to be read often enough to generate
meaningful data. Add structured data or other functionality to your page. Make sure the page code is valid and Google has detected the feature using the page’s URL inspection tool. Record months of performance in performance reports and filter by URL to compare page performance.
