Becoming an entrepreneur and setting up your own e-commerce business is a commendable thing to do. However, it takes so much time and effort to develop an idea and execute it professionally, which makes it not for the faint of heart.
- Having a vision
- Picking up items
- Creating a website
All these steps are the first for establishing your business, which isn’t easy. But you have made it this far, and you should be proud. So now is the time to think about improving eCommerce sales or, better, what necessary tactics are there to enhance brand performance marketing? Because without it, your brand indeed doesn’t exist.
How do you expect people to buy from you if they have no idea that your brand exists? So, you have to market it well enough to disseminate the message across your target market.
Fortunately, it doesn’t take advanced technology to understand how e-commerce marketing works. It’s pretty straightforward, to be honest, and it will take no time for you to start making sales through an online business.
Want to know how? Let’s go over top growth strategies to increase your ecommerce sales.
Top 9 Growth Strategies to Boost Your E-Commerce Sales
So we have done extensive research and developed these 15 proven tactics to improve e-commerce sales.
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Create Brand Awareness
Brand awareness builds brand trust among your target audience, which affects sales, repeats customers, and even impacts the SEO of your business.
The goal is to create enough awareness of your brand so that people can start trusting it. Once they see your brand being marketed repeatedly through different mediums and on different channels, they will eventually take a chance and buy what you’re selling.
Once the sales start to roll in and you satisfy your customers with the product or service, you will have earned a certain amount of trust for them to make a repeat purchase. But this requires your target audience to know about your brand.
You can try different marketing mediums to send a message to the masses. For example, create high-quality content and tell the target market about your brand’s values. Also, take advantage of social media and stay ahead of your competitors.
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Optimize Targeted Prices
One of the reasons your competitors are ahead of you is that they adjust the prices of their products according to the ever-changing market. This includes selling or launching promo codes to cater to many customers.
If you don’t work with specialized prices and introduce a dynamic pricing model, your brand will keep falling behind.
The easiest way to do this is to optimize prices via IP geolocation. With the latest technology onboard, your website has sufficient data to determine the locations of your incoming website visitors.
All you have to do is assign a different price breakdown to someone visiting your website from India than the one who logged in through the USA. This will lead to happier customers while increasing your ecommerce sales.
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Create an Email List
Email marketing has massive potential to boost your ecommerce sales, but despite that, it is still one of the most underrated marketing tactics.
When a customer comes to your website, you must ask them to sign up for the newsletter so even if they don’t buy anything, they will still leave you with a way to contact them again. With email marketing, you’re able to,
- Send out promotion letters without paying for advertisements.
- Retarget people who are interested in your brand.
- Have the opportunity to build your community.
Did you know Huda Beauty, one of the largest ecommerce businesses in the world, generates a huge chunk of its sales through email marketing? They have created an outstanding collection of text messages and newsletters they send out every time there’s a promotion coming up, or they’re launching a new product.
So, use email marketing to your advantage, and don’t take it lightly.
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Use the “Limited Edition” Tactic
How often are you tempted to purchase because you fear the product will run out of stock?
This is one of the best ways to improve ecommerce sales because it guarantees results.
Let your customers know that your product is available at the current price for a limited time or you have created said product in limited numbers. Your sales will boost overnight. Here is how you can do it.
- Host 24-hour sales
- Display “only x number of products available” on your page
- Offer no shipping cost for a limited time
- Create a timer on your website until the sale runs out
Incorporating this strategy will drive more traffic to your website, and the number of clicks is guaranteed to increase by at least 14%. It is effortless to execute. Ensure all your social media handles are talking about the sales, so more people are aware.
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Suggest Relative Products to Your Customers
According to research, tempting your regular customers to make a heavy purchase is more accessible than making new customers. So chances are that when someone purchases your products and is found roaming through your website again, it means they loved your products.
So, why don’t you take the lead and suggest comparable products to your customers while loading their carts? For instance, if someone picks a hair shampoo from your items, you can recommend them a particular conditioner or hair mask that will go well with it.
This is a proven ecommerce marketing tactic that many businesses have incorporated into their marketing model.
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Reduce the Number of Abandoned Carts
If you have been running an ecommerce business for some time now, we are sure you probably have already dealt with it.
When a visitor arrives at your website and starts adding items to the cart, you’re bound to get excited, knowing all your hard work is about to pay off. But suddenly, you get a notification that the same visitor just left without completing the purchase.
This might make you feel helpless, but not for long since there are effortless ways to minimize cart abandonment.
Use the exit-intent popups. This type of popup detects automatically when your visitor moves the cursor to the “x” tab and gives them one last chance to complete the purchase. Again, remember to give them an enticing last offer, so they are compelled to go ahead and checkout.
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Feature Your Best Products
Your brand performance marketing depends on how excellent your landing page looks. Have you optimized it well and showcased all your top-selling products, or is it just a boring webpage with nothing to temp the incoming visitors?
Your landing page is your first chance to make a solid impression on your visitors, so put as much effort as possible into making it look good. It should feature top-selling products, so your customers instantly know what you’re good at.
For more authenticity, you can also add an image of top reviews for your best products to minimize exits.
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Use Social Media to Your Advantage
Your social media will significantly affect your ecommerce sales, so you must use it well.
Although Facebook business pages have always been the first choice of brand owners as the industry has evolved. You must incorporate the latest social media platforms in your ecommerce marketing, i.e., Instagram and TikTok.
Build your community by establishing your social media pages. Use content and influencer marketing to boost your sales with the help of reviews and bulletproof content.
Instagram, Facebook, and TikTok offer an impeccable avenue for you to not only stay in touch with your repeat customers. But it also allows you to connect with new ones. Therefore, you can expand your target market manifold using social media efficiently.
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Showcase Your Reviews
Are you aware that 70% of modern buyers use online reviews to decide whether to purchase?
If you aren’t keeping a record of your reviews and showcasing them online, you’re losing potential customers and minimizing the trust factor among your target market.
One of the easiest ways to incorporate reviews on your website is by adding a rating box below your products. Also, don’t forget to encourage your customers to leave a review when they purchase so the next time someone comes on the page, they will know the product is worth buying.
Also, if you are using influencer marketing, you can ask the influencers to leave testimonials about their experience. Influencers garner great trust among their followers and will listen to what the influencer is saying.
You can use testimonials and reviews to improve ecommerce sales magnificently.
Final Verdict
That’s it; these are the nine proven techniques to boost your ecommerce sales without breaking a sweat.
Even if you impellent each of these strategies on their own, they will still come out effective. But when implemented together, the amount of sales you’re going to generate and how your business will boost is tremendous.
Learn to use the demographics of your target market to your advantage. Seeing how modern ecommerce websites work, you have a plethora of data up your sleeves. All you have to do is figure out how to use that to your advantage and grow your sales.
We are sure these tips will help you do that, and soon your brand will be making rounds on the internet.
