Interactive Marketing Communication

For Digital branding

First of all, what is interactive marketing? And how it contributes to digital branding?

The answer of the above questions are, The interactive marketing simply means that to have two way communication with your prospective customers with the help of digital platforms like social media, emails etc.

According to Phillip Kotler (The Father of Marketing),

“Interactive marketing communication simply means a concept under which a company effectively integrates and managed the overall communication and delivers the message to the prospective customer wisely, clearly, concisely and completely.”

It helps in the digital branding,

It is the process of communicating the messages to the customers effectively so as to build a connection to customer for long. Delivering clear and concise message to the customer will help the customer to know more about your brand and communicate to you more effectively.

Method for Interactive marketing for digital branding:

1. Online Advertisement:

Deliver you message through online advertisement, you can effectively create campaigns for advertisement. There are different types of advertisement contributing to your digital branding:

• Floating Advertisement.
• Interstial Advertisement.
• Pop-Up Advertisement.
• Pop-Under Advertisement.
• Banner Advertisement.

• Search Engine Marketing:

It is the paid form to rank on the first page on the Google. It needs a bid making according to the CPC (Cost Per Click).

• Email Marketing:

Making effectively communication through email marketing is the best option now-a-days. It is the most-cheapest form of advertisement and caters large employees.

The benefits for the interactive marketing for the digital branding are as follows:

1. It helps you to get more customer feedback and more customer trust by communicating effectively.
2. You can build a need for a product or service by communicating effectively.
3. It helps in removing all the barriers in the digital communication or traditional communication.
4. It also helps in removing the traditional communication which is slow and costly.

Conclusion:

The interactive marketing simply means that to have two way communications with your prospective customers with the help of digital platforms like social media, emails etc. If you do all the tactics which are specified above, you will surely get your digital branding effectively and efficiently. As digital branding is fully concerned with the customers if customers are satisfied then no one can stop you to make successful digital branding of your brand.