Social Media Marketing Statistics
Social media has changed the way we live. From the way we receive our messages, to the way we interact with our loved ones. Social media marketing statistics are everywhere. Also, It is inevitable, it is powerful, it stays here.
Since 2004, social media has been growing exponentially and it has not yet reached the peak of its popularity. Moreover, there is no denying that social media sites are now the main source of news and information. But that’s not all. Social media sites are unique in the way they interact with customers. Not only do they provide a platform for users to interact across local and social boundaries, but they also offer countless possibilities to share user-generated content such as photos and videos.
These are the best Social Media Marketing Statistics
How many people use Social Media?
However, The use of social media is increasing all over the world and is undoubtedly one of the most popular online activities involving internet users.
Recent social media statistics show that there will be 3.78 billion social media users worldwide by 2021 – and that number will continue to grow over the next few years. At present, this equates to about 48 percent of the current world population.
Facebook is the market leader
Facebook has been shaping the social media landscape since its inception and continues to grow to meet the needs of its users. With over 2.32 billion active monthly users, Facebook is the most widely used social media platform. Active users who have logged in to Facebook in the last 30 days. Nearly two-thirds of American adults (68%) now report that they are Facebook users.
Daily use by generation
Social media usage has been surveyed by the Pew Research Center and the results for generations are interesting. To break it down, 84 percent of American adults between the ages of 18 and 29 are active social media users (Pew Research Center, 2021). This number drops to 81 percent for those aged 30 to 49 and 73 percent for those aged 50 to 64. American adults 65 and older use social media.
How much time do people spend on social media?
In this day and age, we are all slowly becoming addicted to social media. Whether it’s rolling in our baseless Facebook or Instagram tunnel or posting the perfect French photo on Instagram before eating, social media has become inevitable.
The latest social media statistics for 2021 show that a person spends an average of two hours and 25 minutes a day on social media (data report, 2021).
Marketing on social media
Brands ride the social media marketing waves. Because, 73% of marketers believe that their efforts through social media marketing are “partially effective” or “very effective” for their business (Buffer, 2019).
Brands constantly add social media to their marketing strategy – and for all the right reasons. Whether it’s influence marketing or story ads, they try it all. Social media allows brands to access low-cost marketing, also interact with audiences, and build brand loyalty.
Customers use social media
Social media is growing in terms of its influence and impact, and this statistic is here to show it. 54% of social browsers use social media to research products. Also, More and more buyers are joining social media networks looking for reviews and suggestions.
The impact of a positive customer experience
At this point, it’s no surprise that your business needs social media marketing. One of the ways your business can benefit from social media marketing is to provide better customer service. Because The idea here is to manage your online presence and make sure you stay in touch with your audience through social media sites. Also, This includes responding to comments, notes, and messages.
Influencers help build brand trust
Influential marketing now has a big moment. Brands are increasingly turning to social media sites for their marketing, and there are good reasons for that. Because 49% of consumers say they rely on the recommendations of influencers on social media to announce their purchase decision.
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